organization_idstring uuid required
inspiration_ad_idstring uuid nullable
forked_from_variant_idstring uuid nullable
fork_axis'send_window' | 'locale' | 'style' | 'copy'
fork_axis_notestring nullable
family_root_variant_idstring uuid required
channel'email' | 'fcm' | 'expo' | 'control' required
created_by_kind'agent' | 'human' required
approval_status'pending' | 'approved' | 'rejected' required
namestring nullable required
send_window_start_localstring time nullable required
send_window_end_localstring time nullable required
created_atstring date-time required
updated_atstring date-time required
sent_last_7dinteger nullable
sent_lifetimeinteger nullable
upcoming_sends_24hinteger
session_lift_ppnumber nullable
session_lift_confidence'gathering' | 'directional' | 'powered' | 'no_lift'
The trust tier of a variant's pooled lift, by increasing confidence.
GATHERING — too little graded evidence to assess (no number shown).
DIRECTIONAL — assessed, but the pooled lift is not yet significant
(|z| < 1.96); the number is an early read, not a verdict.
POWERED — assessed, significant, positive (the green check).
NO_LIFT — assessed, significant, non-positive (the honest negative).