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Ad Campaigns

Boost post as ad

Creates a paid ad from an existing published post, keeping the post's engagement. By default it provisions the whole hierarchy (campaign, ad set, ad).

Attach shape (Meta). Send adSetId to put the ad under an EXISTING ad set instead, so that ad set keeps its learning phase. It then owns budget, schedule and targeting, and sending any of those alongside adSetId is a 400 rather than a silent drop. budget is required only without adSetId.

instagramAccountId, destinationType and adSetId are Meta-only and return 400 on other platforms.

Retries. Boosts are NOT idempotent and can take minutes when Meta requires re-hosting an Instagram video, so do not retry on client timeout. Send an Idempotency-Key header to make retries safe: same key and body replays the original 201, and distinct keys always create distinct ads. Without the header, an identical request is treated as a retry: while one is in flight it returns 409, and within 10 minutes of a completed boost it returns the already-created ad instead of creating another. To intentionally duplicate an ad, send distinct Idempotency-Keys (or vary the body, e.g. the name).

post/v1/ads/boost

Headers

Idempotency-Keystring

Optional client-generated unique key (e.g. a UUID) that makes retries safe. Same key + same body replays the original response; same key + different body → 422; key still processing → 409.

Request body

postIdstring

Zernio post ID (provide this or platformPostId)

platformPostIdstring

Platform post ID (alternative to postId)

accountIdstring required

Social account ID

adAccountIdstring required

Platform ad account ID

namestring required
goal'engagement' | 'traffic' | 'awareness' | 'video_views' | 'lead_generation' | 'conversions' | 'app_promotion' required

Available goals vary by platform. Meta (Facebook/Instagram) and TikTok support all 7. LinkedIn supports all except app_promotion. Twitter/X supports engagement, traffic, awareness, video_views, app_promotion. Pinterest and Google Ads support only engagement, traffic, awareness, video_views.

adSetIdstring

Meta only. Attach the boosted post to this existing ad set instead of creating a campaign. The ad set then owns budget, schedule and targeting; sending those too is a 400.

instagramAccountIdstring

Meta only. Instagram identity the ad runs AS (creative.instagram_user_id), overriding the account linked to the Page. Live-verified against a Page-post creative.

destinationType'INSTAGRAM_PROFILE' | 'WEBSITE' | 'ON_AD' | 'MESSENGER' | 'WHATSAPP'

Meta only. Ad-set destination_type — where the click LANDS, as opposed to instagramAccountId which is who the ad runs as. Lead ads force ON_AD and ignore this.

currencystring

ISO 4217 currency code matching the ad account's currency. Meta only. Optional: Zernio resolves it from the ad account when omitted. The value selects the minor-unit exponent Zernio converts budget/bid amounts by before calling Meta (most currencies are cents; zero-decimal currencies like JPY/KRW are sent as-is).

rawTargetingobject

Meta only. A Meta-native targeting spec (e.g. { "geo_locations": { "cities": [{ "key": "...", "radius": 15, "distance_unit": "kilometer" }] } }). Sent alone it is forwarded unchanged. Use for advanced fields the structured object does not expose (flexible_spec, excluded audiences, business places, user_os, wireless_carrier).

Can be combined with targeting: rawTargeting is the BASE layer and the built camelCase spec is merged on top, key by key (camelCase wins on collision). The merge goes one level deep inside geo_locations and excluded_geo_locations (built sub-keys win; raw-only sub-keys such as location_types survive). Array values (flexible_spec, ...) are replaced as a whole key, never element-merged.

When rawTargeting is present the advantage_audience: 0 default that Zernio normally applies is no longer emitted, so it cannot clobber a targeting_automation sent in the raw spec. Meta requires targeting_automation on ad set creation, so include it in the raw spec, or send targeting.advantage_audience (0 or 1), which is merged over raw as targeting_automation.

bidStrategy'LOWEST_COST_WITHOUT_CAP' | 'LOWEST_COST_WITH_BID_CAP' | 'COST_CAP' | 'LOWEST_COST_WITH_MIN_ROAS'

Meta bid strategy. Same enum applies at campaign and ad-set level; ad-set value (when set) overrides campaign-level. Cross-field rules:

  • LOWEST_COST_WITHOUT_CAP (default): auto-bid, forbids bidAmount and roasAverageFloor.
  • LOWEST_COST_WITH_BID_CAP / COST_CAP: require bidAmount (whole currency units).
  • LOWEST_COST_WITH_MIN_ROAS: requires roasAverageFloor (decimal multiplier, 2.0 = 2.0x). Source: facebook-business-sdk-codegen api_specs/specs/enum_types.json (AdSet_bid_strategy, Campaign_bid_strategy).
bidAmountnumber

Deprecated: send it inside platformSpecificData instead (Meta today; TikTok's nested shape is planned). The flat field keeps working during the deprecation window; sending both shapes returns a 400.

Bid cap in WHOLE currency units (USD: 5 = $5.00; JPY: 100 = ¥100). Required when bidStrategy is LOWEST_COST_WITH_BID_CAP or COST_CAP. Backward-compat: providing bidAmount without bidStrategy is treated as LOWEST_COST_WITH_BID_CAP.

roasAverageFloornumber

Deprecated: send it inside platformSpecificData instead (Meta today; TikTok's nested shape is planned). The flat field keeps working during the deprecation window; sending both shapes returns a 400.

Minimum ROAS as a decimal multiplier (e.g. 2.0 = 2.0x ROAS). Required when bidStrategy is LOWEST_COST_WITH_MIN_ROAS. Sent to Meta as bid_constraints.roas_average_floor × 10000 (Meta uses fixed-point integers).

specialAdCategoriesstring[]

Meta only. Required for housing, employment, credit, or political ads.

specialAdCategoryCountrystring[]

Meta (metaads) only. 2-letter ISO country codes the special ad category applies to. Requires specialAdCategories to be set (400 otherwise).

linkUrlstring uri

Destination URL for the CTA button. Send it together with callToAction.

Meta: adds a top-level call_to_action to the post-reference creative. This is what gives a traffic boost a clickable destination without replacing the creative and losing the post's social proof. Ignored when leadGenFormId is set, which supplies its own destination. Live-verified against a Page-post creative.

TikTok: maps to landing_page_url on the Spark Ad creative (AdcreateCreatives.landing_page_url); Spark Ads have no clickable destination without it.

Ignored on LinkedIn / Pinterest / X / Google, which infer the destination from the boosted post.

callToActionstring

CTA button label. Send it together with linkUrl — a CTA without a destination produces a button that goes nowhere, so sending one alone is a 400.

Meta: the CTA enum of POST /v1/ads/create plus VIEW_INSTAGRAM_PROFILE, which is accepted on boost only. For that value linkUrl is typically the Instagram profile URL.

TikTok: pass-through to call_to_action on the Spark Ad creative; the platform validates the value. See TikTok's "Enumeration - Call-to-Action".

sparkAuthCodestring

TikTok-only. Spark Code (creator's auth_code) authorizing cross-creator Spark Ads — the advertiser can boost a video owned by a DIFFERENT TikTok account. Without this, boosts are limited to videos owned by the same account running the ads (same-BC creators only). The creator generates the code in their TikTok app's Promote settings and shares it with the advertiser. Maps to auth_code on the creative entry of /v2/ad/create/.

dsaBeneficiarystring

Legal entity that benefits from the ad. Required when targeting EU users (EU DSA, Article 26). Optional if the ad account has a default beneficiary: set it once via PATCH /v1/ads/accounts or in Meta Ads Manager, and Meta fills it in whenever the field is omitted.

dsaPayorstring

Legal entity that pays for the ad. Can differ from dsaBeneficiary (for example, an agency paying for a client's ads). Same rules as dsaBeneficiary: required for EU targeting unless the ad account has a default payor.

optimizationGoalstring

Meta only. Explicit ad-set optimization_goal override. When omitted, defaults to the value derived from goal. The value must be compatible with the objective Meta derives from goal, not with the objective used by POST /v1/ads/create for the same goal name: boost maps goal: "engagement" to objective OUTCOME_AWARENESS, which accepts REACH, IMPRESSIONS, AD_RECALL_LIFT, or THRUPLAY-class values, and rejects POST_ENGAGEMENT (that value is only valid under OUTCOME_ENGAGEMENT, which create uses for the same goal name).

Example request

{
  "currency": "USD"
}

Response

Ad created

messagestring

Example response

{
  "ad": {
    "configuredStatus": "ACTIVE",
    "creativeType": "video",
    "metrics": {
      "actions": {
        "link_click": 160,
        "post_engagement": 300,
        "offsite_conversion.fb_pixel_purchase": 42
      },
      "actionValues": {
        "offsite_conversion.fb_pixel_purchase": 2456.78,
        "offsite_conversion.fb_pixel_add_to_cart": 980.5
      },
      "costPerAction": {
        "link_click": 0.1052,
        "offsite_conversion.fb_pixel_purchase": 4.0114
      }
    },
    "platformObjective": "OUTCOME_SALES",
    "optimizationGoal": "OFFSITE_CONVERSIONS",
    "costType": "CPC",
    "servingStatuses": [
      "ACCOUNT_TOTAL_BUDGET_HOLD"
    ],
    "platformAdAccountName": "Zernio - previously Late",
    "bidAmount": 5,
    "roasAverageFloor": 2,
    "promotedObject": {
      "custom_event_type": "PURCHASE"
    },
    "creative": {
      "servingHoldReasons": [
        "UNDER_REVIEW"
      ]
    }
  }
}

Changes

Changed in 7 of the 26 revisions of this API.1218

  • 44b6b1ca2a8b1See the full diff
    • ●

      added the new page_likes enum value to the ad/goal response property for the response status 201

      response-property-enum-value-added

    This revision also has 1 change that name no endpoint, such as unreferenced schemas being removed. See the revision's changelog

  • a23bb6e634381See the full diff
    • ○

      added the optional property ad/creative/creativeId to the response with the 201 status

      response-optional-property-added

  • 5b168c06d50511See the full diff
    • ▲

      the currency request property's minLength was increased from 0 to 3

      request-property-min-length-increased

    • ●

      the currency request property's maxLength was set to 3

      request-property-max-length-set

    This revision also has 2 changes that name no endpoint, such as unreferenced schemas being removed. See the revision's changelog

  • e0cd920708582See the full diff
    • ○

      added the new optional header request parameter Idempotency-Key

      new-optional-request-parameter

    • ○

      added the non-success response with the status 409

      response-non-success-status-added

  • 5bcceb4c15ba7See the full diff
    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/costPerAction to the response with the 201 status

      response-optional-property-added

    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/inlineLinkClickCtr to the response with the 201 status

      response-optional-property-added

    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/inlineLinkClicks to the response with the 201 status

      response-optional-property-added

    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/outboundClicks to the response with the 201 status

      response-optional-property-added

    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/outboundClicksCtr to the response with the 201 status

      response-optional-property-added

    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/uniqueClicks to the response with the 201 status

      response-optional-property-added

    • ○

      added the optional property ad/metrics/anyOf[AdMetrics]/uniqueCtr to the response with the 201 status

      response-optional-property-added

  • 1e9a379eafca4See the full diff
    • ○

      request property bidAmount deprecated

      request-property-deprecated

    • ○

      request property bidStrategy deprecated

      request-property-deprecated

    • ○

      request property roasAverageFloor deprecated

      request-property-deprecated

    • ○

      added MetaAdsPlatformData to the platformSpecificData request property oneOf list

      request-property-one-of-added

  • 51932b099b2f4See the full diff
    • ○

      added the new optional request property adSetId

      new-optional-request-property

    • ○

      added the new optional request property destinationType

      new-optional-request-property

    • ○

      added the new optional request property instagramAccountId

      new-optional-request-property

    • ○

      the request property budget became optional

      request-property-became-optional