Account Groups4

Account Settings9

Accounts16

Ad Accounts47

Ad Audiences7

Ad Campaigns50

Ad Creatives17

Ad Insights11

Ad Library1

Ad Targeting5

Analytics25

API Keys4

Blogs10

Broadcasts10

Business Agent55

Calls3

Comment Automations6

Comments15

Connect57

Connected Apps2

Contacts7

Conversions14

Custom Fields6

Discord24

GMB Attributes3

GMB Food Menus2

GMB Location Details2

GMB Media3

GMB Place Actions4

GMB Reviews5

GMB Services2

GMB Verifications4

iMessage17

Inbox Analytics7

Instagram5

Invites1

Lead Gen8

LinkedIn Mentions1

Logs1

Media1

Mentions2

Messages16

Messaging Ads3

Phone Numbers30

Posts10

Product Catalogs19

Products3

Profiles5

Queue6

Reach and Frequency4

Reddit Search2

Reviews3

Sequences10

Slack1

SMS22

Tools1

Tracking Tags10

Twitter Engagement8

Usage6

Users2

Validate4

Verify3

Voice18

Webhooks7

WhatsApp46

WhatsApp Calling16

WhatsApp Flows15

WhatsApp Phone Numbers16

WhatsApp Sandbox3

WhatsApp Templates1

Workflows14

Webhooks

Webhook Events55

Ad Campaigns

Update portfolio bid strategy

Renames or retargets a portfolio bid strategy. The strategy's status is output only on Google's side, so it cannot be changed here; remove a strategy in Google Ads. type is only needed alongside targetCpa/targetRoas to disambiguate the field Google writes to (TARGET_CPA and MAXIMIZE_CONVERSIONS both take a target CPA; TARGET_ROAS and MAXIMIZE_CONVERSION_VALUE both take a target ROAS); the strategy's family is otherwise immutable once created.

patch/v1/ads/bid-strategies/{strategyId}

Path parameters

strategyIdstring required

Numeric Google Ads bid strategy id.

Request body

accountIdstring required

Google ads SocialAccount id.

adAccountIdstring

Platform ad account ID (Google customer ID, digits only). Defaults to the account's connected customer.

customerIdstring

Alias of adAccountId, kept for existing callers

namestring

type'TARGET_CPA' | 'TARGET_ROAS' | 'MAXIMIZE_CONVERSIONS' | 'MAXIMIZE_CONVERSION_VALUE'

targetCpanumber

targetRoasnumber

Response

Bid strategy updated

Changes

Changed in 6 of the 55 revisions of this API.31

Sep 25, 20262c04683ce69412See the full diff
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
This revision also has 2 changes that name no endpoint, such as unreferenced schemas being removed. See the revision's changelog
Sep 23, 2026dd3865482f9f2See the full diff
- ○
  added the new optional request property
  new-optional-request-property
- ○
  request property deprecated
  request-property-deprecated
Sep 16, 20263e6ddf2a99ea3See the full diff
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
Sep 15, 20260dba7d004d756See the full diff
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
- ○
  added the optional property / to the response with the status
  response-optional-property-added
Sep 10, 2026e70ed06e71507See the full diff
- ○
  added the non-success response with the status
  response-non-success-status-added
- ○
  added the optional property to the response with the status
  response-optional-property-added
- ○
  added the optional property to the response with the status
  response-optional-property-added
- ○
  added the optional property to the response with the status
  response-optional-property-added
- ○
  added the optional property to the response with the status
  response-optional-property-added
- ○
  added the optional property to the response with the status
  response-optional-property-added
- ○
  added the optional property to the response with the status
  response-optional-property-added
Sep 8, 2026d7a8fa118ef01See the full diff
- ○
  endpoint added
  endpoint-added

Full history