Ad Campaigns

Update portfolio bid strategy

Changed on Nov 10, 2026

Renames a shared Google Ads bid strategy or changes its target CPA or ROAS.

The strategy's status is output only on Google's side, so it cannot be changed here; remove a strategy in Google Ads.

When to send type

type is only needed alongside targetCpa/targetRoas, to disambiguate the field Google writes to:

TARGET_CPA and MAXIMIZE_CONVERSIONS both take a target CPA.
TARGET_ROAS and MAXIMIZE_CONVERSION_VALUE both take a target ROAS.

The strategy's family is otherwise immutable once created.

patch/v1/ads/bid-strategies/{strategyId}

Request

Base URL
https://zernio.com/api
Auth
HTTP bearer
TypeScript
https://skmtc.dev/zernio/apis/zernio-api/docs/v1/ads/bid-strategies/:strategyId/patch.ts
A function with typed inputs. Its response is checked against the schema.

Path parameters

strategyIdstring required

Numeric Google Ads bid strategy id.

Request body

accountIdstring required

Google ads SocialAccount id.

adAccountIdstring

Platform ad account ID (Google customer ID, digits only). Defaults to the account's connected customer.

customerIdstring

Alias of adAccountId, kept for existing callers

namestring

type'TARGET_CPA' | 'TARGET_ROAS' | 'MAXIMIZE_CONVERSIONS' | 'MAXIMIZE_CONVERSION_VALUE' | 'TARGET_IMPRESSION_SHARE'

targetCpanumber

targetRoasnumber

Response

Bid strategy updated

Changes

Nov 10, 2026d568bb00ed73 Revision changes
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  added the optional property to the response with the status
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  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
- info
  added the optional property to the response with the status
Oct 20, 2026450ec6ec5b0e Revision changes
- info
  added the non-success response with the status

Operation history (12 revisions)