Resolve a company or inventor name to an entity id

Answers: which entity is 'Impossible Foods' (or any assignee / inventor name) in the USPTO record, and what are its known name variants. Start here before /v1/entities/{id}/applications, /v1/assignments?assignee=, or /v1/ptab?patent_owner=. Results are ranked (prefix matches first) and include aliases, location, and counts {applications, patents, pending}. A company printed under several names is one row with a fam_... family id and members; a family id is accepted wherever an entity id is. type filters to assignee or inventor. Costs 1 unit per 100 rows.