The distribution of brand metrics over every public brand, a market or a category: brands counted and the 25th, 50th, 75th, 90th and 95th percentiles. Metrics: launches_per_day_7d (new ads in the last 7 days / 7; Proven's churn gate compares a brand with its `all` p95) and the benchmark metrics (launch_velocity, survival_median_days, kill_rate_14d, refresh_rate, format_*_share, whitelisting_share). Derived from the nightly build.

The distribution of brand metrics over every public brand, a market or a category: brands counted and the 25th, 50th, 75th, 90th and 95th percentiles. Metrics: launches_per_day_7d (new ads in the last 7 days / 7; Proven's churn gate compares a brand with its all p95) and the benchmark metrics (launch_velocity, survival_median_days, kill_rate_14d, refresh_rate, format_*_share, whitelisting_share). Derived from the nightly build. Scope rankings:read; cache daily.