Rising in ads this week: brands (or categories) whose observed launches in the 7 days up to the build day run above the mean of the three weeks before, weighted by how many of their recent ads survived a week. Only reliably covered brands are ranked. Differs from rankings.risers, which ranks growth in active ads. Observed launches and observed survival, not performance or spend. Answers 409 until the view's first nightly build.

Rising in ads this week: brands (or categories) whose observed launches in the 7 days up to the build day run above the mean of the three weeks before, weighted by how many of their recent ads survived a week. Only reliably covered brands are ranked. Differs from rankings.risers, which ranks growth in active ads. Observed launches and observed survival, not performance or spend. Answers 409 until the view's first nightly build. Scope rankings:read; cache daily.