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Ad Campaigns

Update portfolio bid strategy

Renames or retargets a portfolio bid strategy. The strategy's status is output only on Google's side, so it cannot be changed here; remove a strategy in Google Ads. type is only needed alongside targetCpa/targetRoas to disambiguate the field Google writes to (TARGET_CPA and MAXIMIZE_CONVERSIONS both take a target CPA; TARGET_ROAS and MAXIMIZE_CONVERSION_VALUE both take a target ROAS); the strategy's family is otherwise immutable once created.

patch/v1/ads/bid-strategies/{strategyId}

Path parameters

strategyIdstring required

Numeric Google Ads bid strategy id.

Request body

accountIdstring required

Google ads SocialAccount id.

adAccountIdstring

Platform ad account ID (Google customer ID, digits only). Defaults to the account's connected customer.

customerIdstring

Alias of adAccountId, kept for existing callers

namestring
type'TARGET_CPA' | 'TARGET_ROAS' | 'MAXIMIZE_CONVERSIONS' | 'MAXIMIZE_CONVERSION_VALUE'
targetCpanumber
targetRoasnumber

Response

Bid strategy updated

Changes