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Ad Conversion Value Rules

Unpause a conversion value rule

Resume the rule and automatically replace overlapping selections in the same transaction. Other selections keep their values, and broader rules remain as defaults. Rules with no remaining selections are paused. Resuming an already-active rule makes no changes.

post/ad_conversion_value_rules/{id}/unpause

Headers

Idempotency-Keystring
Example:d9105228-4a08-46b1-8b91-42fed586d383

A unique key that makes this request safe to retry. See Idempotent requests.

Response

Rule

account_idstring required

Business that owns this shared, editable rule.

adjustment_type'fixed' | 'percentage' required

Set a fixed amount or change the original value by a signed percentage.

created_atstring required

When the rule was created, as an ISO 8601 timestamp.

idstring required

Conversion value rule ID, prefixed adcvr_.

metadataobject required

Free-form string keys and values for the caller.

percentage_changenumber nullable required

Signed percent change: 20 increases by 20%, negative 20 decreases by 20%. The sent value cannot go below zero. Null for a fixed rule.

status'active' | 'paused' required

Whether this rule is active or paused.

updated_atstring required

When the rule was edited, as an ISO 8601 timestamp.

Example response

{
  "account_id": "biz_xxxxxxxxxxxxxx",
  "adjustment_type": "fixed",
  "created_at": "2026-01-01T12:00:00.000Z",
  "events": [
    {
      "event_name": "lead"
    }
  ],
  "fixed_value": {
    "amount": "-2.50",
    "currency": "usd",
    "decimals": 2,
    "display_decimals": 2
  },
  "id": "adcvr_xxxxxxxxxxxxxx",
  "metadata": {},
  "status": "active",
  "targets": [
    {
      "platform": "meta",
      "resource_title": "Shine Time Auto Detailing",
      "scope": "business"
    }
  ],
  "updated_at": "2026-01-01T12:00:00.000Z"
}

Changes