Subscriber tag added or removed
A tag was added to or taken off a subscriber. data.direction says which: assigned when the tag was put on, removed when it was taken off.
One topic carries both directions, so subscribing once is enough to mirror a segment's membership.
Applying a tag is idempotent, so re-applying one the subscriber already holds produces no second event. A tag is not a label: it scopes who an article is sent to and who may read it, so treat these as access changes.
Retiring the tag itself has no topic. It retires the tag for everyone at once rather than removing one assignment, so it does not fan out into one event per subscriber here.
Delivered as a single HTTPS POST to the consumer's registered endpoint, with the message as the JSON request body. Respond 2xx to acknowledge. Anything else, or a timeout, is retried with backoff, so acknowledge fast and do the work afterwards.
Headers
API version the payload conforms to. Same value as api_version in the envelope.
Same value as id in the envelope. The dedupe key.
Same value as type in the envelope. The topic name.
HMAC-SHA256 over Commune-Timestamp as Unix seconds, a literal ., then the raw request body, keyed by the endpoint's signing secret. Lowercase hex, carried as v0= followed by one or more comma separated digests (more than one while a secret is being rotated). The header's timestamp is an RFC 3339 instant, so convert it to Unix seconds before signing. Verify against the raw bytes before parsing the JSON. The webhooks guide has the full procedure.
When this delivery attempt was made, as an RFC 3339 instant in UTC. It differs on every retry, and it IS covered by the signature, in Unix seconds, so a stale or altered one can be rejected. Enforce a tolerance window of a few minutes and dedupe on the event id as well, since a retry inside that window is legitimate.
1 on the first attempt, incremented on each retry. Not sent today: do not rely on it, and be idempotent regardless. The same number is readable after the fact as attempt on a DeliveryAttempt, so a consumer that needs to tell a retry from a first delivery can ask instead of being told.
Payload
Example payload
{
"id": "018f2a8b-6c4b-7d2e-9f11-6a1c3d5e7b90",
"type": "article.published",
"api_version": "2026-08-26"
}Response
The consumer accepted the delivery. Any 2xx acknowledges the message and it is not sent again.
Changes
Webhooks have no change history: a webhook is keyed by its event name rather than a path and method, so no recorded change can name it.