Get total engagement rate.

Returns the overall engagement rate calculated as (total engagements / total followers) * 100 across all accessible accounts.

Engagement is the sum of all post-level engagement metrics across every post recorded for the account. The following metric types count as engagement: likes, comments, reactions, shares, replies, retweets, quote_tweets, reblogs, favourites, total_interactions, score, saved, reposts, quotes, pin_clicks, bookmarks.

Networks that contribute engagement data (any network with post metrics): Facebook Page (reactions, comments, shares), Instagram (likes, comments, saved, shares, total_interactions, replies), Twitter/X (likes, retweets, quote_tweets, replies, bookmarks), LinkedIn Org/Brand/Profile (likes, comments, shares), YouTube (likes, comments), Pinterest (saved, pin_clicks, reactions, comments), Threads (likes, replies, reposts, quotes), Bluesky (likes, replies, reposts), Mastodon (replies, reblogs, favourites), Reddit (comments, score).

Followers for the denominator are taken from the same audience-size metrics as /insights/accounts/followers