Whether a video is bottom-of-funnel content — direct-response creative that pushes the viewer to buy now (discount, urgency, explicit call to action) rather than building awareness.

bof_status is the raw verdict (bof, not_bof, needs_review, pending) and bof_confidence scores it 0-100; is_bof is the displayable answer, true only for a bof verdict at confidence >= 90 — the same threshold behind the BOF badge and filter in the Reacher portal, so the API and the portal can never disagree about a video. matched_keywords, matched_patterns and matched_signals explain the verdict.

A video this shop owns that the classifier has no verdict for returns 200 with classified: false and is_bof: false; classification_status then says why (pending, no_transcript, or not_analyzed) — classified: false is a coverage state, not an error.

Only videos belonging to the calling key's shop are readable; any other video_id returns 404. Single-shop only — set x-shop-id to one shop ID.