Everything Reacher knows about one creator over time, across every Reacher brand: handle history, TikTok level now and over time, per-brand first sample → approval → first video, videos per sample, post rate, lifetime GMV and status (active / slowing / stopped), weekly samples, videos, views and GMV per brand, outside brands from FastMoss month by month, the Rising Star score, and the top videos with their analysed style. creator is a handle (with or without @), a TikTok shop creator id or a TikTok user id. The target shop is the brand being worked on: its row in data.brands comes first with is_focus: true.

Reading it: money is in the currency of the same object and is never added across currencies. null is unknown, not zero. Weeks before a shop's gmv_daily_from have no weekly GMV; that GMV is in gmv_pre_daily as a lifetime total. FastMoss gmv_28d is a rolling 28-day window, not lifetime and not monthly. Score status: in_review means the score is not shown yet.