Your shop's outreach funnel — DMs sent, TC invites sent, samples requested, samples approved, videos posted, videos converted — with each stage's value, the Reacher-wide benchmark_avg, and the stage-to-stage conversion_rate against benchmark_conversion_rate.

Stages converting below the benchmark are flagged status: action_required and carry a recommendation. biggest_dropoff_stage names the weakest link. Also returns content_unfulfilled — creators who took a sample and never posted.