The shop's My Creators table: one row per creator (the most recently updated of their creator × product records), carrying the sample / content lifecycle status, lifetime and 28-day GMV, commission, fulfillment, video and live counts, and CRM tags.

Filter with any combination of status (repeatable display labels), stage (a canonical funnel stage, which overrides status), product_id, tags (creator carries ANY), tags_all (carries ALL) and videos_posted_min (creators with at least N posted videos), plus creator_handle for a case-insensitive handle search. Sort with sort_by / sort_dir; the default is GMV descending.

To COUNT the creators matching a filter without paging the whole roster, request page_size=1 and read pagination.total_count. For example status=Content Unfulfilled returns the number of distinct creators currently marked Content Unfulfilled, and videos_posted_min=2 returns the number who have posted two or more videos. This distinct-creator Content Unfulfilled count is the figure the portal's My Creators view shows; GET /funnel also reports a Content Unfulfilled stage, but that funnel bucket counts creator-and-product pairs and can be larger, so use this endpoint for the per-creator KPI.

start_date/end_date window the metric columns (video_gmv, new_video_gmv, total_video_views, videos_posted) — pass both or neither; new_video_gmv is null without a window. Status, tags, lifetime gmv and the videos_posted_min filter are always as-of-now: videos_posted_min counts a creator's lifetime posts and is NOT narrowed by the window, so with a window set it can return a creator whose windowed videos_posted column reads lower than the threshold.

Set include_products=true to attach each creator's product cards (title, image, status, remaining sample stock). Per-product GMV and the videos themselves are deliberately not attached — they are the two heaviest reads in this surface; fetch them per creator from GET /crm/content.

Changed 2026-09: the roster returns every creator filed under this shop. It previously dropped anyone whose row in Reacher's global creator registry had been marked inactive — an outreach-side, cross-shop flag that hid creators this shop had earned GMV from. Expect more rows than before on shops with long CRM histories; no field or filter semantics changed.

Single-shop only. Creator contact details are never returned: no real name, shipping address, phone or email. creator_name is the public TikTok handle.