List of ads

Shop ID

Page number

Number of records per page

Start of the statistics period, as a Unix timestamp (seconds). The insights metrics are aggregated from this time.

End of the statistics period, as a Unix timestamp (seconds). The insights metrics are aggregated up to this time.

Comma-separated list of additional insights fields to include in the response. When specified, only the listed fields are returned inside insights (in addition to the always-present base metrics).

Performance

• ad_performance_session — Overall performance
• spend — Amount spent
• reach — Instant Experience reach
• impressions — Impressions
• clicks — Clicks (all)
• frequency — Frequency
• cpp — CPP
• cpm — CPM
• cpc — CPC
• ctr — CTR
• cost_per_1000_accounts_center_reach — Cost per 1000 accounts center reach
• cost_per_result — Cost per result
• avg_purchase_conversion_value — Average purchase conversion value
• indicator_result — Result
• result_roas — Result ROAS

Engagement

• ad_engagement_session — Engagement
• link_click — Link clicks
• like — Facebook likes
• comment — Post comments
• post_engagement — Post engagements
• post_reaction — Post reactions
• post — Post shares
• onsite_conversion_post_save — Post saves
• photo_view — Photo views
• video_view — Video plays (≥3s)
• inline_link_click_ctr — CTR (link click-through rate)
• outbound_click — Outbound clicks
• onsite_conversion_messaging_conversation_started_7d — Messaging conversations started
• onsite_conversion_messaging_first_reply — New messaging contacts
• onsite_conversion_messaging_block — Messaging blocks
• video_thruplay_watched_actions — ThruPlays
• video_play_actions — Video plays
• video_p25_watched_actions — Video plays at 25%
• video_p50_watched_actions — Video plays at 50%
• video_p75_watched_actions — Video plays at 75%
• video_p95_watched_actions — Video plays at 95%
• video_p100_watched_actions — Video plays at 100%
• estimated_ad_recallers — Estimated ad recall lift (people)
• cost_per_outbound_click — Cost per outbound click
• cost_per_thruplay — Cost per ThruPlay
• outbound_clicks_ctr — Outbound CTR
• cost_per_post_engagement — Cost per post engagement
• estimated_ad_recall_rate — Estimated ad recall lift rate
• cost_per_estimated_ad_recallers — Cost per estimated ad recall lift
• cost_per_messaging_conversation_started — Cost per messaging conversation started

Conversion

Leads

• lead — Leads
• website_lead — Website leads
• offline_lead — Offline leads
• meta_lead — Meta leads
• lead_conversion_value — Lead conversion value
• website_lead_conversion_value — Website lead conversion value
• offline_lead_conversion_value — Offline lead conversion value
• meta_lead_conversion_value — Meta lead conversion value
• cost_per_lead — Cost per lead

Purchases

• omni_purchase — Purchases
• inapp_omni_purchase — In-app purchases
• website_omni_purchase — Website purchases
• offline_omni_purchase — Offline purchases
• meta_omni_purchase — Meta purchases
• omni_purchase_conversion_value — Purchase conversion value
• inapp_omni_purchase_conversion_value — In-app purchase conversion value
• website_omni_purchase_conversion_value — Website purchase conversion value
• offline_omni_purchase_conversion_value — Offline purchase conversion value
• meta_omni_purchase_conversion_value — Meta purchase conversion value
• cost_per_omni_purchase — Cost per purchase

Checkout initiated

• omni_initiated_checkout — Checkout initiated
• inapp_omni_initiated_checkout — In-app checkout initiated
• website_omni_initiated_checkout — Website checkout initiated
• offline_omni_initiated_checkout — Offline checkout initiated
• meta_omni_initiated_checkout — Meta checkout initiated
• omni_initiated_checkout_conversion_value — Checkout initiation conversion value
• inapp_omni_initiated_checkout_conversion_value — In-app checkout initiation conversion value
• website_omni_initiated_checkout_conversion_value — Website checkout initiation conversion value
• offline_omni_initiated_checkout_conversion_value — Offline checkout initiation conversion value
• meta_omni_initiated_checkout_conversion_value — Meta checkout initiation conversion value
• cost_per_omni_initiated_checkout — Cost per checkout initiated

Registrations completed

• omni_complete_registration — Registrations completed
• inapp_omni_complete_registration — In-app registrations completed
• website_omni_complete_registration — Website registrations completed
• offline_omni_complete_registration — Offline registrations completed
• omni_complete_registration_conversion_value — Registration completion conversion value
• inapp_omni_complete_registration_conversion_value — In-app registration completion conversion value
• website_omni_complete_registration_conversion_value — Website registration completion conversion value
• offline_omni_complete_registration_conversion_value — Offline registration completion conversion value
• cost_per_omni_complete_registration — Cost per registration completed

Content views

• omni_view_content — Content views
• inapp_omni_view_content — In-app content views
• website_omni_view_content — Website content views
• offline_omni_view_content — Offline content views
• meta_omni_view_content — Meta content views
• omni_view_content_conversion_value — Content view conversion value
• inapp_omni_view_content_conversion_value — In-app content view conversion value
• website_omni_view_content_conversion_value — Website content view conversion value
• offline_omni_view_content_conversion_value — Offline content view conversion value
• meta_omni_view_content_conversion_value — Meta content view conversion value
• cost_per_omni_view_content — Cost per content view

Searches

• omni_search — Searches
• inapp_omni_search — In-app searches
• website_omni_search — Website searches
• offline_omni_search — Offline searches
• omni_search_conversion_value — Search conversion value
• inapp_omni_search_conversion_value — In-app search conversion value
• website_omni_search_conversion_value — Website search conversion value
• offline_omni_search_conversion_value — Offline search conversion value
• cost_per_omni_search — Cost per search

Add to cart

• omni_add_to_cart — Add to cart
• inapp_omni_add_to_cart — In-app add to cart
• website_omni_add_to_cart — Website add to cart
• offline_omni_add_to_cart — Offline add to cart
• meta_omni_add_to_cart — Meta add to cart
• omni_add_to_cart_conversion_value — Add-to-cart conversion value
• inapp_omni_add_to_cart_conversion_value — In-app add-to-cart conversion value
• website_omni_add_to_cart_conversion_value — Website add-to-cart conversion value
• offline_omni_add_to_cart_conversion_value — Offline add-to-cart conversion value
• meta_omni_add_to_cart_conversion_value — Meta add-to-cart conversion value
• cost_per_omni_add_to_cart — Cost per add to cart

Add to wishlist

• omni_add_to_wishlist — Add to wishlist
• inapp_omni_add_to_wishlist — In-app add to wishlist
• website_omni_add_to_wishlist — Website add to wishlist
• offline_omni_add_to_wishlist — Offline add to wishlist
• meta_omni_add_to_wishlist — Meta add to wishlist
• omni_add_to_wishlist_conversion_value — Add-to-wishlist conversion value
• inapp_omni_add_to_wishlist_conversion_value — In-app add-to-wishlist conversion value
• website_omni_add_to_wishlist_conversion_value — Website add-to-wishlist conversion value
• offline_omni_add_to_wishlist_conversion_value — Offline add-to-wishlist conversion value
• meta_omni_add_to_wishlist_conversion_value — Meta add-to-wishlist conversion value
• cost_per_omni_add_to_wishlist — Cost per add to wishlist

Product customizations

• customize_product_total — Product customizations
• inapp_customize_product_total — In-app product customizations
• website_customize_product_total — Website product customizations
• offline_customize_product_total — Offline product customizations
• customize_product_total_conversion_value — Product customization conversion value
• inapp_customize_product_total_conversion_value — In-app product customization conversion value
• website_customize_product_total_conversion_value — Website product customization conversion value
• offline_customize_product_total_conversion_value — Offline product customization conversion value
• cost_per_customize_product_total — Cost per product customization

Trials started

• start_trial_total — Trials started
• inapp_start_trial_total — In-app trials started
• website_start_trial_total — Website trials started
• offline_start_trial_total — Offline trials started
• start_trial_total_conversion_value — Trial start conversion value
• inapp_start_trial_total_conversion_value — In-app trial start conversion value
• website_start_trial_total_conversion_value — Website trial start conversion value
• offline_start_trial_total_conversion_value — Offline trial start conversion value
• cost_per_start_trial_total — Cost per trial started

Subscriptions

• subscribe_total — Subscriptions
• inapp_subscribe_total — In-app subscriptions
• website_subscribe_total — Website subscriptions
• offline_subscribe_total — Offline subscriptions
• subscribe_total_conversion_value — Subscription conversion value
• inapp_subscribe_total_conversion_value — In-app subscription conversion value
• website_subscribe_total_conversion_value — Website subscription conversion value
• offline_subscribe_total_conversion_value — Offline subscription conversion value
• cost_per_subscribe_total — Cost per subscription

Applications submitted

• submit_application_total — Applications submitted
• inapp_submit_application_total — In-app applications submitted
• website_submit_application_total — Website applications submitted
• offline_submit_application_total — Offline applications submitted
• meta_submit_application_total — Meta applications submitted
• submit_application_total_conversion_value — Application submission conversion value
• inapp_submit_application_total_conversion_value — In-app application submission conversion value
• website_submit_application_total_conversion_value — Website application submission conversion value
• offline_submit_application_total_conversion_value — Offline application submission conversion value
• meta_submit_application_total_conversion_value — Meta application submission conversion value
• cost_per_submit_application_total — Cost per application submitted

Contacts

• contact_total — Contacts
• inapp_contact_total — In-app contacts
• website_contact_total — Website contacts
• offline_contact_total — Offline contacts
• contact_total_conversion_value — Contact conversion value
• inapp_contact_total_conversion_value — In-app contact conversion value
• website_contact_total_conversion_value — Website contact conversion value
• offline_contact_total_conversion_value — Offline contact conversion value
• cost_per_contact_total — Cost per contact

Landing page views

• landing_page_view — Landing page views
• inapp_landing_page_view — In-app landing page views
• website_landing_page_view — Website landing page views
• cost_per_landing_page_view — Cost per landing page view

Orders

• order_created — Orders created
• order_shipped — Orders shipped

Purchase ROAS

• purchase_roas — Purchase ROAS
• inapp_purchase_roas — In-app purchase ROAS
• website_purchase_roas — Website purchase ROAS