Active plan flipped inactive.
When this fires
A plan is taken off sale through the REST API (POST /v1/projects/{project}/plans/{plan}/unpublish) or the publish_plan MCP tool; automatically when a pass series runs its last date; or when the free-plan entitlement sweep disables an unentitled zero-priced plan. The plan remains visible to existing subscribers and stays in the catalog, but new checkouts cannot select it. Deactivating from the creator dashboard does not emit this event.
The two shapes are disjoint. The publish-state path sends data.plan and nothing else; an automatically retired series sends the five flat keys and no data.plan object. Branch on whether data.plan or data.plan_id is present before reading any other field.
Caveats
- Existing subscriptions on the plan are unaffected and continue to renew until cancelled or expired.
- For permanent removal use plan.deleted.
Related events
- plan.activated: paired transition.
- plan.deleted: terminal state.
Headers
t=<unix seconds>,v1=<hex>: the HMAC-SHA256 of "<t>.<raw body>" under the endpoint's secret. Verify it before acting, and refuse a t more than 300 seconds from now. During a secret rotation a v0= signature under the previous secret may precede v1=.
The event's ULID, bare. The envelope's id is the same ULID prefixed evt_, so strip the prefix before comparing. Deduplicate on it: a retry carries the same id.
The event name, the same as the envelope's type.
Always application/json.
Always Subscriby-Webhooks/1.0.
Payload
Response
Your endpoint acknowledged the delivery. Any 2xx status within 30 seconds marks it delivered; the response body is ignored.
Changes
Webhooks have no change history: a webhook is keyed by its event name rather than a path and method, so no recorded change can name it.