Heard About

The answer to "How did you hear about Admiral?" (row 2.5, 7 Oct 2026).

Asked once, optionally, on the first screen after sign up rather than on the sign-up card: sign up is the step that limits customers, and a box there is one more thing between a visitor and an account (desks/engineering/output/2026-10-07-launch-rows/heard-about-placement). The first answer is kept on the person's signup_succeeded row, beside the click ids the same row already carries, so one row says both what the person says brought them and what the click says did. It goes to PostHog as its own event, once.