Get UTM source statistics

Returns utmSourceByCountry (orders per country × normalized utmSource), utmSourceRatio (share of orders per source — all sources, sorted by count), and utmSourceBySource (sales count, net revenue GBP, AOV, multi-document metrics per source). Respects the same date range and excluded order statuses as other dashboard order reports.

get/dashboard/utm-source-statistics

Query parameters

startDatestring

Example:2026-01-01

Start date for filtering (ISO 8601 format)

endDatestring

Example:2026-01-13

End date for filtering (ISO 8601 format)

utmSourcestring

Example:google

Optional UTM source filter (exact match after TRIM). Use "notSet" for orders with no UTM source (NULL, empty, or whitespace).

Response

UTM source statistics retrieved successfully

Changes

No recorded changes to this endpoint across all 1 revision of this API.