Business Intelligence

Identify sales leads from MaStR (new PV/wallbox/heatpump/storage installations)

Identify high-quality B2C sales leads from new installations in MaStR registry. Lead scoring system (0-100 points):

Scoring Components:

  • Commissioning date (40 points): Newer installations score higher - optimal contact window is 1-90 days after commissioning
  • Installation size (30 points): Prosumer sweet spot (5-15 kWp for solar) - indicates purchasing power and potential for additional products
  • Location (20 points): High-income areas, favorable demographics, low competition
  • Type (10 points): Solar + storage combo = premium lead (higher ARPU potential)

Customer Segments:

  • Residential Solar (5-10 kWp): ARPU 600€, LTV 3k€ - Offer prosumer tariffs, storage retrofit
  • Prosumer Solar (10-30 kWp): ARPU 1,450€, LTV 10k€ - HIGH PRIORITY! Premium tariffs, storage, wallbox
  • Storage Systems: Cross-sell EV tariff, dynamic tariff, wallbox
  • Wallbox Owners: Cross-sell dynamic tariff, solar retrofit
  • Heat Pumps: Offer time-of-use tariff, optimization service

Use Cases:

  • B2C customer acquisition campaigns
  • Prosumer tariff marketing (highest ARPU segment)
  • Storage retrofit campaigns (upsell to existing solar customers)
  • Cross-sell opportunities (wallbox → dynamic tariff, solar → storage)
  • Territory planning for sales teams

Best Practices:

  • Contact window: 30-90 days after commissioning (sweet spot for engagement)
  • Focus on prosumer segment (10-30 kWp) for maximum ROI
  • Batch campaigns by postal code for efficient field sales
  • Score threshold ≥70 for high-quality leads (30-40% conversion rate)
  • Score threshold ≥80 for premium leads (50%+ conversion rate)
post/api/business-intelligence/sales-leads

Request

  • Base URL: https://api.cernion.de
  • URL: https://api.cernion.de/api/business-intelligence/sales-leads
  • Auth: none declared

Query parameters

tokenstring

Optional Cernion MCP token as URL query parameter. If provided, it overrides CERNION_TOKEN for this request. Prefer Authorization Bearer header in production to reduce token exposure in URLs/logs.

Request body

regionstring required

Region/city/postal code to search

installationType'solar' | 'storage' | 'wallbox' | 'heatpump' required

Type of installation to find leads for

daysBacknumber

How many days back to search for new installations

limitnumber

Maximum number of leads to return

minScorenumber

Minimum lead score (0-100)

tokenstring

Optional Cernion MCP token for this request. Overrides CERNION_TOKEN when provided.

Example request

{
  "region": "Bayern",
  "installationType": "solar"
}

Response

Successful response

object required

Changes

No recorded changes to this operation across all 2 revisions of this API.