Start Marketing Agent setup
Changed on<Info>This API is in beta. Endpoints, fields, and behavior may still change, so avoid depending on it in production.</Info>
Starts the Marketing Agent's setup for an app. The agent reads the app and drafts marketing channels and KPIs for you to review.
The first run in a workspace also creates the workspace's Marketing Agent, a Superagent that everyone in the workspace shares.
The work runs in the background after the call returns. Poll Get Marketing Agent state until status is ready or error. If competitor_scan_status is running, keep polling until it is no longer running. Setup then waits at a setup_stage of channels. Approve each step with Answer Marketing Agent setup step, or ask for changes with Send Marketing Agent message.
While the scan is running, or once setup is past it, the call returns the current state and starts nothing. After a failed scan it starts the scan again, which is a new charged run.
To retry safely, send an Idempotency-Key header. A retry with the same key within 24 hours returns the current state and starts nothing, even if the first scan failed.
Each run is a Superagent turn, charged to the app's workspace in message credits based on the tokens it uses. A run can take several minutes and is stopped after 15. If the workspace is out of credits the run doesn't start, and last_error says so.
This is limited to 120 requests a minute per app for each workspace's personal API keys, so every key in a workspace shares one allowance, across every Marketing Agent endpoint. Some workspaces have a different limit.
<Note>This endpoint accepts a personal API key belonging to a user with editor access to the app and an editor role in its workspace. Read-only keys and workspace API keys are refused.</Note>
<Warning>The response includes fields beyond the ones documented here. Don't rely on undocumented response fields, as they can change at any time.</Warning>
Request
- Base URLhttps://app.base44.com
- URLhttps://app.base44.com/api/apps/{app_id}/cmo/setup/start
- AuthHTTP bearer
Path parameters
ID of the app.
Headers
Your key for this call. A retry with the same key within 24 hours returns the current state and starts nothing.
Response
Successful Response
Example response
{
"status": "ready",
"run_id": "68a1c9b7f0b3d9001a7e5d04",
"last_error": "The scan did not complete. Retry the setup.",
"setup_stage": "channels",
"channels": [
{
"name": "Reddit communities",
"why": "Freelancers already trade CRM tips in r/freelance.",
"tactics": [
"Share a build-in-public thread",
"Answer lead-tracking questions"
],
"priority": 5
}
],
"channels_revision_suggestion": "Swap LinkedIn for Product Hunt",
"kpis": [
{
"name": "Weekly signups",
"why": "Signups are the first sign the Reddit threads convert.",
"baseline": "About 10 a week",
"target": "50 a week in 90 days",
"targets": {
"mid": "50 a week in 90 days",
"none": "20 a week in 90 days"
},
"target_values": {
"mid": 50,
"none": 20
},
"metric": {
"template": "event_count",
"event_name": "lead_created",
"window_days": 7,
"n": 7
},
"instrument": {
"chat_prompt": "Track a lead_created event when a lead is saved on the Leads page.",
"where": "src/pages/Leads.jsx:42",
"requested_at": "2026-08-24T09:20:00+00:00"
}
}
],
"kpis_revision_suggestion": "Track paid conversions instead of signups",
"strategy": {
"summary": "Win early freelancers in the communities they already use, then turn them into referrals.",
"positioning": "The CRM for freelancers who never wanted a CRM.",
"channel_plan": [
{
"name": "Reddit communities",
"why": "Freelancers already trade CRM tips in r/freelance.",
"tactics": [
"Share a build-in-public thread",
"Answer lead-tracking questions"
],
"priority": 5
}
],
"key_metrics": [
"Weekly signups",
"Week-one retention"
],
"budget_fit": "Organic first, with $100 a month for Reddit promoted posts."
},
"suggestions": [
{
"id": "68a1d0c2f0b3d9001a7e5e10",
"title": "Add a referral link to the dashboard",
"chat_prompt": "Add a Refer a friend card to the dashboard with a copyable invite link.",
"category": "Referral",
"rationale": "Freelancers recommend tools to each other.",
"impact": "high",
"effort": "low"
}
],
"budget": {
"description": "$500 a month",
"band": "mid"
},
"competitor_research_opt_in": true,
"competitor_research_answer": true,
"competitors": [
{
"name": "HubSpot",
"url": "https://www.hubspot.com",
"angle": "A full CRM suite for sales teams.",
"gap": "Too heavy for a solo freelancer."
}
],
"competitor_scan_status": "done",
"cmo_agent_app_id": "68a1c2e4f0b3d9001a7e5c21"
}Changes
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