BAbase44

Send Marketing Agent message

Changed on

<Info>This API is in beta. Endpoints, fields, and behavior may still change, so avoid depending on it in production.</Info>

Sends a message to the app's Marketing Agent and starts the turn that answers it. During setup the message answers or revises the step the agent is on. After setup it's an ordinary conversation about the app's marketing.

A message sent before setup has started opens it, the same way Start Marketing Agent setup does.

The work runs in the background after the call returns. Poll Get Marketing Agent state until status is ready or error. If competitor_scan_status is running, keep polling until it is no longer running. The reply appears in the app's chat, which you read with Read conversation messages.

The agent takes one turn at a time, so a message sent while it's working is rejected. Send it again once status is ready or error. If writing the strategy failed partway, a message starts writing it again and is itself rejected until that finishes.

Set message_id to a UUID of your own, or send an Idempotency-Key header instead. A retry that carries the same message_id or key returns the current state without starting or charging a second turn.

Each run is a Superagent turn, charged to the app's workspace in message credits based on the tokens it uses. A run can take several minutes and is stopped after 15. If the workspace is out of credits the run doesn't start, and last_error says so.

This is limited to 120 requests a minute per app for each workspace's personal API keys, so every key in a workspace shares one allowance, across every Marketing Agent endpoint. Some workspaces have a different limit.

<Note>This endpoint accepts a personal API key belonging to a user with editor access to the app and an editor role in its workspace. Read-only keys and workspace API keys are refused.</Note>

<Warning>The response includes fields beyond the ones documented here. Don't rely on undocumented response fields, as they can change at any time. Send only the fields documented here. Other request fields are not supported and their behavior can change.</Warning>

post/api/apps/{app_id}/cmo/messages

Request

  • Base URL
    https://app.base44.com
  • URL
    https://app.base44.com/api/apps/{app_id}/cmo/messages
  • Auth
    HTTP bearer

Path parameters

app_idstring required

ID of the app.

Headers

Idempotency-Keystring

Your key for this message, as an alternative to message_id. A retry with the same key doesn't start a second turn. Ignored when the body carries message_id.

Accept-Languagestring

Language to return generated text in, as a standard Accept-Language value. An unsupported language falls back to English.

Request body

message_idstring uuid

Your ID for the message. A retry with the same ID doesn't start a second turn. Defaults to a new UUID.

contentstring required

The message to the Marketing Agent. Up to 20,000 characters.

Example request

{
  "message_id": "3f2504e0-4f89-11d3-9a0c-0305e82c3301",
  "content": "Focus on LinkedIn instead of Reddit."
}

Response

Successful Response

status'idle' | 'provisioning' | 'analyzing' | 'ready' | 'error' required

State of the latest run. Either "idle" before any run, "provisioning" while the workspace's Marketing Agent is created, "analyzing" while a run is working, "ready" once it finished, or "error" if it failed. A run that stops reporting for 15 minutes reads as "error".

run_idstring nullable required

ID of the latest run, or null if no run has started. Compare it between polls to tell a new run from the one you started.

last_errorstring nullable required

Why the latest run failed, or null if it didn't.

setup_stage'not_started' | 'scanning' | 'channels' | 'kpis' | 'budget' | 'generating' | 'complete' required

How far setup has got. Either "not_started", "scanning", "channels", "kpis", "budget", "generating", or "complete". At channels, kpis, and budget the agent is waiting for an answer.

reset_epochinteger required

Number of times the plan was reset. Send it back as reset_epoch when you answer a setup step.

channels_revision_suggestionstring nullable required

A change to the channels the agent offers to make, or null if it offers none. Send it as a message to accept it.

kpis_revision_suggestionstring nullable required

A change to the KPIs the agent offers to make, or null if it offers none. Send it as a message to accept it.

competitor_research_opt_inboolean required

Whether competitor research runs alongside the strategy.

competitor_research_answerboolean nullable required

Whether competitor research was accepted (true) or declined (false), or null if the question wasn't answered yet.

setup_pausedboolean required

Whether setup is paused because the user asked the agent to stop. Sending a message resumes it.

competitor_scan_status'running' | 'done' | 'failed' nullable required

State of the competitor research. Either "running", "done", or "failed", or null if it never ran.

cmo_agent_app_idstring nullable required

ID of the workspace's Marketing Agent app your conversation runs on, or null if you haven't talked to it on this app yet.

Example response

{
  "status": "ready",
  "run_id": "68a1c9b7f0b3d9001a7e5d04",
  "last_error": "The scan did not complete. Retry the setup.",
  "setup_stage": "channels",
  "channels": [
    {
      "name": "Reddit communities",
      "why": "Freelancers already trade CRM tips in r/freelance.",
      "tactics": [
        "Share a build-in-public thread",
        "Answer lead-tracking questions"
      ],
      "priority": 5
    }
  ],
  "channels_revision_suggestion": "Swap LinkedIn for Product Hunt",
  "kpis": [
    {
      "name": "Weekly signups",
      "why": "Signups are the first sign the Reddit threads convert.",
      "baseline": "About 10 a week",
      "target": "50 a week in 90 days",
      "targets": {
        "mid": "50 a week in 90 days",
        "none": "20 a week in 90 days"
      },
      "target_values": {
        "mid": 50,
        "none": 20
      },
      "metric": {
        "template": "event_count",
        "event_name": "lead_created",
        "window_days": 7,
        "n": 7
      },
      "instrument": {
        "chat_prompt": "Track a lead_created event when a lead is saved on the Leads page.",
        "where": "src/pages/Leads.jsx:42",
        "requested_at": "2026-08-24T09:20:00+00:00"
      }
    }
  ],
  "kpis_revision_suggestion": "Track paid conversions instead of signups",
  "strategy": {
    "summary": "Win early freelancers in the communities they already use, then turn them into referrals.",
    "positioning": "The CRM for freelancers who never wanted a CRM.",
    "channel_plan": [
      {
        "name": "Reddit communities",
        "why": "Freelancers already trade CRM tips in r/freelance.",
        "tactics": [
          "Share a build-in-public thread",
          "Answer lead-tracking questions"
        ],
        "priority": 5
      }
    ],
    "key_metrics": [
      "Weekly signups",
      "Week-one retention"
    ],
    "budget_fit": "Organic first, with $100 a month for Reddit promoted posts."
  },
  "suggestions": [
    {
      "id": "68a1d0c2f0b3d9001a7e5e10",
      "title": "Add a referral link to the dashboard",
      "chat_prompt": "Add a Refer a friend card to the dashboard with a copyable invite link.",
      "category": "Referral",
      "rationale": "Freelancers recommend tools to each other.",
      "impact": "high",
      "effort": "low"
    }
  ],
  "budget": {
    "description": "$500 a month",
    "band": "mid"
  },
  "competitor_research_opt_in": true,
  "competitor_research_answer": true,
  "competitors": [
    {
      "name": "HubSpot",
      "url": "https://www.hubspot.com",
      "angle": "A full CRM suite for sales teams.",
      "gap": "Too heavy for a solo freelancer."
    }
  ],
  "competitor_scan_status": "done",
  "cmo_agent_app_id": "68a1c2e4f0b3d9001a7e5c21"
}

Changes

  • c23775445de2Revision changes
    • breaking

      header request parameter Accept-Language list-of-types was narrowed by removing types null

    • breaking

      header request parameter Idempotency-Key list-of-types was narrowed by removing types null

    • breaking

      for the header request parameter Idempotency-Key, the minLength was increased from 0 to 1

    • warning

      for the header request parameter Idempotency-Key, the maxLength was set to 100

    • info

      for the header request parameter Accept-Language, the type was generalized from no type to string

    • info

      for the header request parameter Idempotency-Key, the type was generalized from no type to string

  • afddf0835104Revision changes
    • breaking

      removed the required property //// from the response with the status

    • breaking

      removed the required property // from the response with the status

    • info

      added the required property //// to the response with the status

    • info

      added the required property // to the response with the status