Recent ad copy changes across advertisers

Lists new ad copy versions first observed in the window for any advertiser on the project's monitored searches, newest first, each with the version it followed and a word-level diff. Use the changes to brief the SEM team on messaging and offers that appeared in monitored results. Observed creative changes do not show which version performed better; the tool measures what appeared in saved checks, not clicks or conversions. The same list as the Ad copy changes page. first_seen is when monitoring first observed the copy, not when the advertiser launched it. To tell a new version from an old one, up to 90 days before the window are also read. A copy change is not evidence of a policy issue.