Browse Meta’s targeting catalogue

Walks Meta's targeting catalogue by category — interests, behaviours, demographics, life events, industries — instead of searching for a word. Returns the ids a write tool needs. Use when: the user described a kind of person rather than naming a topic ("people who just moved", "small business owners") and a keyword search found nothing useful. Do not use when the user named a thing: meta_search_targeting finds "yoga" or "Berlin" faster and more precisely. Do not pick a category for the user when several fit. Show the options with their sizes and let them choose — the wrong interest silently changes who sees the ads. Returns id, name, the category path and the approximate audience size for each entry. Free: this call does not cost a task. The ids go straight into interest_ids or behavior_ids on the creation and update tools.