LinkedIn audience demographics

Breaks delivery down by who saw it: job title, industry, seniority, company size, country, job function or company. This is the demographic report LinkedIn is uniquely good at, and the main reason to advertise there. Use when: deciding whether the targeting actually reached the intended buyer, finding a segment worth its own campaign, or finding one worth excluding. It is the evidence behind every targeting change you propose. Do not read a segment with a handful of impressions as a signal — LinkedIn reports a long tail of tiny segments and the bottom of the table is noise. Do not treat these as targeting URNs: they are report labels, and a write needs URNs from linkedin_search_targeting. Returns the segments sorted by spend with impressions, clicks, CTR, leads and cost per lead per segment. LinkedIn ad accounts carry no reporting timezone, so every window here is UTC days. If the user has not said which dimension, ask — job title and company size lead to different decisions. Do not guess.