Change a keyword bid or state

Pauses, re-enables or re-bids one keyword. Use when: a specific keyword is over- or under-spending and the user has agreed what to do about it. Do not use when: you want to change the keyword text or its match type — neither can be edited after creation. Add a new keyword with google_add_keywords and pause the old one instead, and say that is what you are doing. Bids are decimals in the account currency. A max CPC is ignored while the campaign uses an automated bidding strategy, so check the strategy with google_list_campaigns before promising the bid will take effect. Pausing a keyword stops it matching; it is not deleted and can be re-enabled at any time. If you are unsure which account, campaign or period the user means, ask them — do not guess ids or dates.