---
title: "List Products or Services"
method: GET
path: "/copilot/v1/products"
tags: ["Products and Services"]
---

# List Products or Services

`GET /copilot/v1/products`

## Request

- Base URL: `https://api.zoominfo.com/gtm`
- URL: `https://api.zoominfo.com/gtm/copilot/v1/products`
- Auth: OAuth 2
  - Authorization code: `https://login.zoominfo.com`
  - Token URL: `https://okta-login.zoominfo.com/oauth2/default/v1/token` scopes: `api:gtm-config:read`

Returns the complete list of Products or Services configured for the authenticated customer.

An Product or Service represents a product, service, or solution provided by your company and forms
the foundation of your go-to-market configuration. Products or Services capture key context such as the product's value proposition,
the pain points it addresses, proof points, target buyer personas, and ideal customer profiles.

Products or Services serve as the central linking object across GTM configuration, connecting Buyer Personas, Ideal Customer Profiles (ICPs),
and Competitors to ensure alignment between targeting, messaging, and competitive positioning.

If you do not know the ID of the record you need, call
[List Products or Services](ref:organizationofferingsinterface_listorganizationofferings) to browse the full set.

Use this endpoint to browse all products or services or retrieve product or service IDs that can be used with other endpoints.

Common use cases
- Retrieve all configured products or services
- Discover offering IDs for use in other API operations
- Load offering data for downstream GTM automation or AI workflows

## Response `200`

Success

- OrganizationOfferingListResponse: API model for a list of products or services.
  - `data` OrganizationOffering[], required: The primary data of the document
    - `id` string, required: The unique identifier for the resource
    - `type` string, required: The type of the resource
    - `attributes` OrganizationOfferingAttributes, required: Attributes that define a Product or Service — the discrete products or services provided by a customer's company. Products or services form the foundation of a customer's go-to-market configuration, capturing the essential strategic context of a product. A product or service serves as a centralized record for: * Product Positioning: Capturing how the product is uniquely situated in the market. * Targeting: Identifying the specific audiences, industries, or company types the product is intended for. * Pain Point Resolution: Documenting the specific customer problems or challenges the product or service is designed to address. * Value Proposition: Defining the core benefits and outcomes the product or service provides to the customer. Collectively, these attributes provide the necessary framework to build a complete GTM picture. The product or service acts as the primary anchor to which Buyer Personas, Ideal Customer Profiles, and Competitive Intelligence are linked, ensuring all revenue-generating activities are aligned with the product's strategic intent.
      - `name` string: Name of the Product or Service. Required when creating a new record. When provided (for create or update), must be between 1 and 1024 characters.
      - `description` string: Detailed description of the Product or Service, including its purpose, target audience, and key benefits. Maximum 10,000 characters.
      - `painPoints` string[]: Customer pain points this Product or Service addresses.
      - `valueProposition` string[]: Value propositions as articulated by the customer — the key reasons a buyer should choose this Product or Service.
      - `proofPoints` string[]: Reviews, testimonials, or case-study references that validate the Product or Service's effectiveness.
      - `url` string, uri: URL of the Product or Service's webpage or landing page. Maximum 1024 characters.
      - `competitors` string: Text description of competitor information relevant to this specific Product or Service. Maximum 10,000 characters.
      - `idealCompanySegment` string: Text description of the ideal company segment for this Product or Service. Maximum 10,000 characters.
      - `offeringBuyerPersonas` string: Text description of the buyer personas relevant to this Product or Service. Maximum 10,000 characters.
      - `source` 'manual' | 'import' | 'system' | 'mcp': Source type indicating how a GTM configuration record was created or last modified. Used across all customer-level entities for audit provenance tracking. When source is explicitly set in a request, the corresponding created_by/updated_by must also be provided. Defaults to 'manual' when not specified.
      - `customFields` CustomFieldItem[]: Flexible key-value store for customer-specific custom fields and extended metadata. The backend validates schema and value types. Use this to capture additional Product or Service details beyond the standard fields.
        - `title` string, required: The display title of the custom field.
        - `description` string: An optional description of the field. Defaults to an empty string in the backend.
        - `value` string, required: The string value associated with this custom field.
    - `meta` GtmConfigAuditFields: Common audit fields present on all customer-level GTM configuration entities. These fields track the full lifecycle of a record including creation, modification, archival (temporary hiding), and soft deletion (permanent hiding for compliance). A record can be active, deleted only, or both.
      - `createdAt` string, date-time: ISO 8601 timestamp when the record was originally created. Auto-populated by backend.
      - `updatedAt` string, date-time: ISO 8601 timestamp of the most recent modification to the record. Auto-populated by backend.
      - `createdBy` string: User ID of the person who created the record. Extracted from the JWT token on creation.
      - `updatedBy` string: User ID of the person who last modified the record. Extracted from the JWT token on update.
      - `archivedAt` string, date-time: ISO 8601 timestamp when the record was archived. Archived records are identified by archivedAt and archivedBy
      - `archivedBy` string: User ID of the person who archived the record

## Other responses

- `400`: Bad Request
- `401`: Unauthorized
- `403`: Forbidden
- `429`: Too Many Requests

---

[API](https://skmtc.dev/zoominfo/apis/copilot-api-v1.md) - [All operations](https://skmtc.dev/zoominfo/apis/copilot-api-v1/llms.txt) - [OpenAPI document](https://skmtc.dev/zoominfo/apis/copilot-api-v1/revisions/f737ab239c2a?raw)