---
title: "Get Product or Service"
method: GET
path: "/copilot/v1/products/{offeringId}"
tags: ["Products and Services"]
---

# Get Product or Service

`GET /copilot/v1/products/{offeringId}`

## Request

- Base URL: `https://api.zoominfo.com/gtm`
- URL: `https://api.zoominfo.com/gtm/copilot/v1/products/{offeringId}`
- Auth: OAuth 2
  - Authorization code: `https://login.zoominfo.com`
  - Token URL: `https://okta-login.zoominfo.com/oauth2/default/v1/token` scopes: `api:gtm-config:read`

Retrieves a single product or service by ID. 

A product or service represents a discrete product or service provided by your company 
and forms the foundation of your go-to-market configuration. Each product or service record captures the 
strategic context of a product: how it is positioned in the market, whom it targets, what pain points 
it addresses, and the value proposition it delivers. Returns **404 Not Found** if the product or service does not
exist.

If you do not know the ID of the record you need, call
[List Products or Services](ref:organizationofferingsinterface_listorganizationofferings) to browse the full set.

This endpoint is typically used when retrieving the full details of a specific product or service for viewing, editing,
or integration with external systems.

Common use cases
- Retrieve the full configuration of a specific product or service
- Load product or service details before updating the record
- Fetch product or service context for downstream workflows or integrations

## Path parameters

- `offeringId` string, uuid, required

## Response `200`

Success

- OrganizationOfferingModel: API model for a single product or service.
  - `data` OrganizationOffering, required: Product or Service resource.
    - `id` string, required: The unique identifier for the resource
    - `type` string, required: The type of the resource
    - `attributes` OrganizationOfferingAttributes, required: Attributes that define a Product or Service — the discrete products or services provided by a customer's company. Products or services form the foundation of a customer's go-to-market configuration, capturing the essential strategic context of a product. A product or service serves as a centralized record for: * Product Positioning: Capturing how the product is uniquely situated in the market. * Targeting: Identifying the specific audiences, industries, or company types the product is intended for. * Pain Point Resolution: Documenting the specific customer problems or challenges the product or service is designed to address. * Value Proposition: Defining the core benefits and outcomes the product or service provides to the customer. Collectively, these attributes provide the necessary framework to build a complete GTM picture. The product or service acts as the primary anchor to which Buyer Personas, Ideal Customer Profiles, and Competitive Intelligence are linked, ensuring all revenue-generating activities are aligned with the product's strategic intent.
      - `name` string: Name of the Product or Service. Required when creating a new record. When provided (for create or update), must be between 1 and 1024 characters.
      - `description` string: Detailed description of the Product or Service, including its purpose, target audience, and key benefits. Maximum 10,000 characters.
      - `painPoints` string[]: Customer pain points this Product or Service addresses.
      - `valueProposition` string[]: Value propositions as articulated by the customer — the key reasons a buyer should choose this Product or Service.
      - `proofPoints` string[]: Reviews, testimonials, or case-study references that validate the Product or Service's effectiveness.
      - `url` string, uri: URL of the Product or Service's webpage or landing page. Maximum 1024 characters.
      - `competitors` string: Text description of competitor information relevant to this specific Product or Service. Maximum 10,000 characters.
      - `idealCompanySegment` string: Text description of the ideal company segment for this Product or Service. Maximum 10,000 characters.
      - `offeringBuyerPersonas` string: Text description of the buyer personas relevant to this Product or Service. Maximum 10,000 characters.
      - `source` 'manual' | 'import' | 'system' | 'mcp': Source type indicating how a GTM configuration record was created or last modified. Used across all customer-level entities for audit provenance tracking. When source is explicitly set in a request, the corresponding created_by/updated_by must also be provided. Defaults to 'manual' when not specified.
      - `customFields` CustomFieldItem[]: Flexible key-value store for customer-specific custom fields and extended metadata. The backend validates schema and value types. Use this to capture additional Product or Service details beyond the standard fields.
        - `title` string, required: The display title of the custom field.
        - `description` string: An optional description of the field. Defaults to an empty string in the backend.
        - `value` string, required: The string value associated with this custom field.
    - `meta` GtmConfigAuditFields: Common audit fields present on all customer-level GTM configuration entities. These fields track the full lifecycle of a record including creation, modification, archival (temporary hiding), and soft deletion (permanent hiding for compliance). A record can be active, deleted only, or both.
      - `createdAt` string, date-time: ISO 8601 timestamp when the record was originally created. Auto-populated by backend.
      - `updatedAt` string, date-time: ISO 8601 timestamp of the most recent modification to the record. Auto-populated by backend.
      - `createdBy` string: User ID of the person who created the record. Extracted from the JWT token on creation.
      - `updatedBy` string: User ID of the person who last modified the record. Extracted from the JWT token on update.
      - `archivedAt` string, date-time: ISO 8601 timestamp when the record was archived. Archived records are identified by archivedAt and archivedBy
      - `archivedBy` string: User ID of the person who archived the record

## Other responses

- `400`: Bad Request
- `401`: Unauthorized
- `403`: Forbidden
- `404`: Not Found
- `429`: Too Many Requests

---

[API](https://skmtc.dev/zoominfo/apis/copilot-api-v1.md) - [All operations](https://skmtc.dev/zoominfo/apis/copilot-api-v1/llms.txt) - [OpenAPI document](https://skmtc.dev/zoominfo/apis/copilot-api-v1/revisions/f737ab239c2a?raw)