---
title: "List Customer Competitors"
method: GET
path: "/copilot/v1/customer-competitors"
tags: ["Customer Competitors"]
---

# List Customer Competitors

`GET /copilot/v1/customer-competitors`

## Request

- Base URL: `https://api.zoominfo.com/gtm`
- URL: `https://api.zoominfo.com/gtm/copilot/v1/customer-competitors`
- Auth: OAuth 2
  - Authorization code: `https://login.zoominfo.com`
  - Token URL: `https://okta-login.zoominfo.com/oauth2/default/v1/token` scopes: `api:gtm-config:read`

Returns the list of Customer Competitors configured for the authenticated customer.

A Customer Competitor represents a company that competes with the customer's products or services in the market.
Competitor records capture structured competitive intelligence that helps sales and marketing teams understand the competitive landscape and position their products effectively.
Competitor profiles may include information such as competing products, win/loss analysis, displacement history, and reasons why deals are won or lost against a particular competitor.
A competitor may optionally be linked to a ZoomInfo company record to enable additional enrichment and firmographic insights.

If you do not know the ID of the record you need, call
[List Customer Competitors](ref:customercompetitorsinterface_listcustomercompetitors) to browse the full set.

Common use cases
- Retrieve all competitors configured for competitive analysis
- Discover competitor IDs for use in other API operations
- Load competitor data for downstream integrations or automation

## Response `200`

Success

- CustomerCompetitorListResponse: API model for a list of Customer Competitors.
  - `data` CustomerCompetitor[], required: The primary data of the document
    - `id` string, required: The unique identifier for the resource
    - `type` string, required: The type of the resource
    - `attributes` CustomerCompetitorAttributes, required: Attributes that define a Customer Competitor — a company that competes with the customer in the market.
      - `name` string: Name of the competitor company. Required when creating a new record. When provided (for create or update), must be between 1 and 1024 characters.
      - `description` string: Detailed description of the competitor, including market position, strengths, and relevance to the customer's business. Maximum 10,000 characters.
      - `url` string, uri: URL of the competitor's website. Maximum 1024 characters.
      - `competitorProducts` string: Description of the products or services this competitor offers that overlap with the customer's portfolio. Maximum 10,000 characters.
      - `reasonsTheyWin` string: Analysis of why this competitor wins deals, covering key strengths, differentiators, and advantages in competitive situations. Maximum 10,000 characters.
      - `reasonsTheyLose` string: Analysis of why this competitor loses deals, covering weaknesses, gaps, and areas where the customer holds an advantage. Maximum 10,000 characters.
      - `customersWeWon` string: Accounts that the customer has won from this competitor. Useful for case-study development and competitive proof points. Maximum 10,000 characters.
      - `competitiveProducts` string: The customer's own products that directly compete with this competitor's products or services. Useful for competitive mapping and battle-card generation. Maximum 10,000 characters.
      - `source` 'manual' | 'import' | 'system' | 'mcp': Source type indicating how a GTM configuration record was created or last modified. Used across all customer-level entities for audit provenance tracking. When source is explicitly set in a request, the corresponding created_by/updated_by must also be provided. Defaults to 'manual' when not specified.
      - `customFields` CustomFieldItem[]: Flexible key-value store for customer-specific custom fields and extended metadata. The backend validates schema and value types. Use this to capture additional competitor intelligence beyond the standard fields.
        - `title` string, required: The display title of the custom field.
        - `description` string: An optional description of the field. Defaults to an empty string in the backend.
        - `value` string, required: The string value associated with this custom field.
    - `meta` GtmConfigAuditFields: Common audit fields present on all customer-level GTM configuration entities. These fields track the full lifecycle of a record including creation, modification, archival (temporary hiding), and soft deletion (permanent hiding for compliance). A record can be active, deleted only, or both.
      - `createdAt` string, date-time: ISO 8601 timestamp when the record was originally created. Auto-populated by backend.
      - `updatedAt` string, date-time: ISO 8601 timestamp of the most recent modification to the record. Auto-populated by backend.
      - `createdBy` string: User ID of the person who created the record. Extracted from the JWT token on creation.
      - `updatedBy` string: User ID of the person who last modified the record. Extracted from the JWT token on update.
      - `archivedAt` string, date-time: ISO 8601 timestamp when the record was archived. Archived records are identified by archivedAt and archivedBy
      - `archivedBy` string: User ID of the person who archived the record

## Other responses

- `401`: Unauthorized
- `403`: Forbidden
- `404`: Not Found
- `429`: Too Many Requests

---

[API](https://skmtc.dev/zoominfo/apis/copilot-api-v1.md) - [All operations](https://skmtc.dev/zoominfo/apis/copilot-api-v1/llms.txt) - [OpenAPI document](https://skmtc.dev/zoominfo/apis/copilot-api-v1/revisions/f737ab239c2a?raw)