---
title: "List Search keywords"
method: GET
path: "/v1/ads/keywords"
tags: ["Ad Campaigns"]
---

# List Search keywords

`GET /v1/ads/keywords`

Returns the Google Search keyword criteria (positive and negative) synced from
connected Google Ads accounts, one row per ad-group keyword. Refreshed about
once a week per Google Ads customer (the keyword sweep rides the ads discovery
pass on a slower slot, to stay inside Google's shared daily API quota), so
keywords added on Google can take several days to appear. A customer synced
for the first time is populated on the next discovery pass rather than
waiting for its weekly slot, and connecting an account or triggering a
manual sync refreshes it immediately.
Campaign-level negative keywords are not included; only ad-group-level
criteria are.

## Query parameters

- `page` integer
- `limit` integer
- `accountId` string
- `adAccountId` string
- `profileId` string
- `campaignId` string
- `adSetId` string
- `status` 'active' | 'paused'
- `matchType` 'exact' | 'phrase' | 'broad' | 'unknown'
- `negative` boolean
- `search` string

## Response `200`

Paginated keywords

- object
  - `keywords` AdKeyword[]
    - `id` string
    - `accountId` string — Account ID owning the sync
    - `profileId` string
    - `platform` 'google'
    - `adAccountId` string — Google customer ID
    - `campaignId` string
    - `campaignName` string, nullable
    - `campaignStatus` string, nullable
    - `adSetId` string — Google ad group ID
    - `adSetName` string, nullable
    - `adSetStatus` string, nullable
    - `keyword` string
    - `matchType` 'exact' | 'phrase' | 'broad' | 'unknown'
    - `status` 'active' | 'paused'
    - `negative` boolean
    - `qualityScore` integer, nullable — Deprecated, use `quality.score`. Google Quality Score, 1-10. Null when unrated.
    - `quality` object — Google Quality Score and the three component ratings behind it (`ad_group_criterion.quality_info`). Every field is null until Google has rated the keyword: a keyword with too little traffic is unrated, and negatives are never rated. Google's own UNKNOWN / UNSPECIFIED buckets are reported as null so "unrated" has a single representation.
      - `score` integer, nullable — Quality Score, 1-10.
      - `expectedCtr` 'BELOW_AVERAGE' | 'AVERAGE' | 'ABOVE_AVERAGE' | 'null', nullable — How the click-through rate compares with other ads in the same position (`search_predicted_ctr`).
      - `adRelevance` 'BELOW_AVERAGE' | 'AVERAGE' | 'ABOVE_AVERAGE' | 'null', nullable — How closely the ad matches the intent behind the search (`creative_quality_score`).
      - `landingPageExperience` 'BELOW_AVERAGE' | 'AVERAGE' | 'ABOVE_AVERAGE' | 'null', nullable — How relevant and useful the landing page is to people who click (`post_click_quality_score`).
    - `syncedAt` string, date-time, nullable
    - `metrics` object, nullable — Trailing 30-day window. Null on rows synced before the metrics columns existed (re-synced on the keyword's next weekly sweep).
      - `windowDays` integer
      - `clicks` integer
      - `impressions` integer
      - `cost` number — Account currency, not USD-normalized
      - `conversions` number
      - `firstPageCpc` number, nullable — Account currency
      - `firstPositionCpc` number, nullable — Account currency
  - `pagination` Pagination
    - `page` integer
    - `limit` integer
    - `total` integer
    - `pages` integer

## Other responses

- `400` — Invalid request
- `401` — Unauthorized
- `403` — Ads access required. Legacy plans need the Ads add-on; included by default on usage-based plans.

## Changes

- **2026-09-16** `3e6ddf2a99ea` — 1 info
  - added the optional property `details/budgetScope` to the response with the `400` status
- **2026-09-15** `0dba7d004d75` — 2 info
  - added the optional property `details/quotaExhausted` to the response with the `400` status
  - added the optional property `details/quotaScope` to the response with the `400` status
- **2026-09-14** `a23eb241746a` — 1 info
  - added the optional property `keywords/items/quality` to the response with the `200` status
- **2026-09-08** `d7a8fa118ef0` — 2 info
  - added the optional property `keywords/items/metrics` to the response with the `200` status
  - added the optional property `keywords/items/qualityScore` to the response with the `200` status

[Change history](https://skmtc.dev/zernio/apis/zernio-api/changes/v1/ads/keywords/get.md)

---

[API](https://skmtc.dev/zernio/apis/zernio-api.md) · [All operations](https://skmtc.dev/zernio/apis/zernio-api/llms.txt) · [OpenAPI document](https://skmtc.dev/zernio/apis/zernio-api/revisions/fdaf9a9fb1a7?raw)