---
title: "Get TikTok account-level insights"
method: GET
path: "/v1/analytics/tiktok/account-insights"
tags: ["Analytics"]
---

# Get TikTok account-level insights

`GET /v1/analytics/tiktok/account-insights`

Returns account-level TikTok insights from /v2/user/info/ (live) plus historical
time series joined from Zernio's daily snapshotter (AccountStats).

Response shape matches /v1/analytics/instagram/account-insights. Max 89 days,
defaults to last 30 days. Requires the Analytics add-on and the user.info.stats
scope on the account (412 if missing).

Scope intentionally narrow: this ACCOUNT-level endpoint exposes only the four
counter metrics below. These account-level figures are not on any public TikTok
API, for any account type:
  - account-level impressions / reach
  - follower inflow / outflow breakdown
  - account-level watch time and audience demographics

TikTok's Research API doesn't expose them either, and is restricted to
non-commercial academic use per TikTok's eligibility policy.

PER-VIDEO is a different story on the Business lane. An account connected through
the TikTok for Business app reports profile views, website clicks, follows,
full-watched rate, watch time, impression sources, viewer types and viewer
countries per video on GET /v1/analytics?postId=..., roughly 24-48h after
publishing and only for posts active in the last 7 days. Accounts on the original
TikTok integration get the basic counters there (views, likes, comments, shares)
and zeros for the rest; they must reconnect through the Business app.

## Query parameters

- `accountId` string, required
- `metrics` string
- `fromDate` string, date
- `toDate` string, date
- `since` string, date
- `until` string, date
- `metricType` 'time_series' | 'total_value'

## Response `200`

Account insights data

- InstagramAccountInsightsResponse — Shared account-insights response envelope used by every platform-level analytics endpoint (/v1/analytics/{facebook|instagram|youtube|linkedin|tiktok}/*). The name is historical - the shape was first shipped for Instagram and every new platform endpoint reuses it for response-shape consistency. The platform field echoes back which platform served the response.
  - `success` boolean
  - `accountId` string — The Zernio SocialAccount ID
  - `platform` 'facebook' | 'instagram' | 'youtube' | 'linkedin' | 'tiktok' — Platform that served this response.
  - `dateRange` object
    - `since` string, date
    - `until` string, date
  - `metricType` 'time_series' | 'total_value'
  - `breakdown` string — Breakdown dimension used (only present when breakdown was requested)
  - `metrics` object — Object keyed by metric name. For time_series: each metric has "total" (number) and "values" (array of {date, value}). For total_value: each metric has "total" (number) and optionally "breakdowns" (array of {dimension, value}). Monetary metrics additionally carry "unit" and "currency". Zernio never rescales money: "total" and every "values[].value" are the platform's raw numbers in the stated unit. Monetary metrics also keep "values" on metricType=total_value, because their "total" is the sum of the daily buckets the platform returned over the range: keep the series so you can reconcile that sum against the platform's own reporting before invoicing on it. A metric that could not be served is absent from this object and listed in "unavailableMetrics" instead, so an unavailable metric is never reported as a zero.
  - `unavailableMetrics` object[] — Requested metrics that could not be served. Present only when at least one metric is unavailable, and absent otherwise. Each listed metric is OMITTED from "metrics" rather than reported as 0, which is how an unavailable metric is distinguished from a genuine zero. The request itself still succeeds with HTTP 200.
    - `metric` string — The requested metric name.
    - `reason` 'not_enrolled' | 'permission_missing' | 'unsupported_metric' | 'no_data' | 'unreadable_value' | 'mixed_currency' | 'upstream_error' — "not_enrolled": the account is not enrolled in the program behind this metric. "permission_missing": the connected user lacks access to this metric. "unsupported_metric": the platform does not accept this metric name on the API version Zernio uses. "no_data": the platform returned no bucket for this metric over the requested range. "unreadable_value": the platform returned a value shape Zernio cannot read, so no total is reported. "mixed_currency": readable values disagree on currency or unit within the range. "upstream_error": any other platform failure. "no_data" is the common case in practice. The others are defensive: "not_enrolled" and "unsupported_metric" in particular have not been observed on live Facebook traffic, since a non-enrolled Page returns zeros rather than an error and metric names are validated before any platform call.
    - `message` string — Platform-provided explanation when available (access tokens redacted), otherwise Zernio copy.
  - `dataDelay` string

## Other responses

- `400` — Bad request (invalid accountId / metrics / metricType / date range, or account is not a TikTok account)
- `401` — Unauthorized
- `402` — Analytics access required. Legacy plans need the Analytics add-on; included by default on usage-based plans.
- `404` — Account not found
- `412` — Missing user.info.stats scope

## Changes

- **2026-09-23** `dd3865482f9f` — 4 info
  - added the new optional `query` request parameter `fromDate`
  - added the new optional `query` request parameter `toDate`
  - `query` request parameter `since` was deprecated
  - `query` request parameter `until` was deprecated

[Change history](https://skmtc.dev/zernio/apis/zernio-api/changes/v1/analytics/tiktok/account-insights/get.md)

---

[API](https://skmtc.dev/zernio/apis/zernio-api.md) · [All operations](https://skmtc.dev/zernio/apis/zernio-api/llms.txt) · [OpenAPI document](https://skmtc.dev/zernio/apis/zernio-api/revisions/dd3865482f9f?raw)