---
title: "List conversion actions"
method: GET
path: "/v1/ads/conversions/actions"
tags: ["Conversions"]
---

# List conversion actions

`GET /v1/ads/conversions/actions`

Lists Google Ads conversion actions on the resolved customer, all types by
default. Each action's `tagSnippets` (global site tag + event snippet) is
included when Google has them for that action's type, e.g. `WEBPAGE`.
Google-only; other platforms return `501`. Requires the Ads add-on.

`customerId` is optional: when omitted, it is resolved from the connection's
accessible Google Ads customers, and the call fails with `400` when more than
one is accessible (pass `customerId` to disambiguate).

The list itself is cached for the quota window (1 hour fresh, up to 7 days
last-good; the cache key does not vary on `type`). The response carries
`cachedAt` and `stale`, set when a quota-exhausted call falls back to the
last-good copy instead of a live read.

## Query parameters

- `accountId` string, required
- `customerId` string
- `type` string

## Response `200`

The resolved customer and its conversion actions.

- object
  - `customerId` string — The Google Ads customer id the actions were read from.
  - `actions` ConversionAction[]
    - `id` string, required — Google Ads conversion action id.
    - `name` string, required
    - `type` string, required — Google's ConversionActionType, e.g. WEBPAGE, UPLOAD_CLICKS.
    - `status` string, required — Google's ConversionActionStatus, e.g. ENABLED, REMOVED, HIDDEN.
    - `category` string, required — Google's ConversionActionCategory, e.g. DEFAULT, PURCHASE, LEAD.
    - `tagSnippets` object[], required — The code a customer pastes onto their site. Present for types Google generates a snippet for (e.g. WEBPAGE); empty otherwise.
      - `type` string, required — Google's TrackingCodeType, e.g. WEBPAGE.
      - `pageFormat` string — Google's TrackingCodePageFormat, e.g. HTML, AMP.
      - `globalSiteTag` string — The gtag.js snippet to install once per site.
      - `eventSnippet` string — The per-conversion-page snippet that fires the event.
  - `cachedAt` string, date-time, nullable — When this list was fetched from Google. Null when it was never served from cache.
  - `stale` boolean — True when Google's daily API quota was exhausted and this is the last successful fetch, not a live read.

## Other responses

- `400` — Invalid request
- `401` — Unauthorized
- `403` — Ads access required (Ads add-on on legacy plans, included on usage-based plans).
- `404` — The account or requested resource was not found or is not accessible. An account ID may have been disconnected and removed. Read GET /v1/accounts for current account IDs.
- `409` — The account exists but is inactive or needs reconnection. Reconnect it, then read GET /v1/accounts for its current account ID before retrying. Code: ads_connection_required.
- `501` — Conversion actions are only available for Google Ads (the account's platform is not `googleads`).

## Changes

- **2026-09-16** `3e6ddf2a99ea` — 3 info
  - added the optional property `details/budgetScope` to the response with the `400` status
  - added the optional property `details/budgetScope` to the response with the `404` status
  - added the optional property `details/budgetScope` to the response with the `409` status
- **2026-09-15** `0dba7d004d75` — 6 info
  - added the optional property `details/quotaExhausted` to the response with the `400` status
  - added the optional property `details/quotaExhausted` to the response with the `404` status
  - added the optional property `details/quotaExhausted` to the response with the `409` status
  - added the optional property `details/quotaScope` to the response with the `400` status
  - …2 more
- **2026-09-10** `e70ed06e7150` — 7 info
  - added the non-success response with the status `409`
  - added the optional property `code` to the response with the `404` status
  - added the optional property `details` to the response with the `404` status
  - added the optional property `param` to the response with the `404` status
  - …3 more
- **2026-09-08** `d7a8fa118ef0` — 1 info
  - endpoint added

[Change history](https://skmtc.dev/zernio/apis/zernio-api/changes/v1/ads/conversions/actions/get.md)

---

[API](https://skmtc.dev/zernio/apis/zernio-api.md) · [All operations](https://skmtc.dev/zernio/apis/zernio-api/llms.txt) · [OpenAPI document](https://skmtc.dev/zernio/apis/zernio-api/revisions/339f59df69dd?raw)