---
title: "Update portfolio bid strategy"
method: PATCH
path: "/v1/ads/bid-strategies/{strategyId}"
tags: ["Ad Campaigns"]
---

# Update portfolio bid strategy

`PATCH /v1/ads/bid-strategies/{strategyId}`

Renames or retargets a portfolio bid strategy. The strategy's status is output only on Google's side, so it cannot be changed here; remove a strategy in Google Ads. `type` is only needed alongside `targetCpa`/`targetRoas` to disambiguate the field Google writes to (TARGET_CPA and MAXIMIZE_CONVERSIONS both take a target CPA; TARGET_ROAS and MAXIMIZE_CONVERSION_VALUE both take a target ROAS); the strategy's family is otherwise immutable once created.

## Path parameters

- `strategyId` string, required

## Request body

- object
  - `accountId` string, required — Google ads SocialAccount id.
  - `adAccountId` string — Platform ad account ID (Google customer ID, digits only). Defaults to the account's connected customer.
  - `customerId` string — Alias of adAccountId, kept for existing callers
  - `name` string
  - `type` 'TARGET_CPA' | 'TARGET_ROAS' | 'MAXIMIZE_CONVERSIONS' | 'MAXIMIZE_CONVERSION_VALUE'
  - `targetCpa` number
  - `targetRoas` number

## Response `200`

Bid strategy updated

- object
  - `strategy` object
    - `customerId` string

## Other responses

- `400` — Invalid request
- `401` — Unauthorized
- `404` — The account or requested resource was not found or is not accessible. An account ID may have been disconnected and removed. Read GET /v1/accounts for current account IDs.
- `409` — The account exists but is inactive or needs reconnection. Reconnect it, then read GET /v1/accounts for its current account ID before retrying. Code: ads_connection_required.
- `429` — Google Ads operations budget exhausted; retry later.
- `501` — Only available on Google Ads accounts

## Changes

- **2026-09-25** `2c04683ce694` — 12 info
  - added the optional property `details/adAccountId` to the response with the `400` status
  - added the optional property `details/adAccountId` to the response with the `404` status
  - added the optional property `details/adAccountId` to the response with the `409` status
  - added the optional property `details/createdObjects` to the response with the `400` status
  - …8 more
- **2026-09-23** `dd3865482f9f` — 2 info
  - added the new optional request property `adAccountId`
  - request property `customerId` deprecated
- **2026-09-16** `3e6ddf2a99ea` — 3 info
  - added the optional property `details/budgetScope` to the response with the `400` status
  - added the optional property `details/budgetScope` to the response with the `404` status
  - added the optional property `details/budgetScope` to the response with the `409` status
- **2026-09-15** `0dba7d004d75` — 6 info
  - added the optional property `details/quotaExhausted` to the response with the `400` status
  - added the optional property `details/quotaExhausted` to the response with the `404` status
  - added the optional property `details/quotaExhausted` to the response with the `409` status
  - added the optional property `details/quotaScope` to the response with the `400` status
  - …2 more
- …earlier changes not shown

[Full history](https://skmtc.dev/zernio/apis/zernio-api/changes/v1/ads/bid-strategies/:strategyId/patch.md)

---

[API](https://skmtc.dev/zernio/apis/zernio-api.md) · [All operations](https://skmtc.dev/zernio/apis/zernio-api/llms.txt) · [OpenAPI document](https://skmtc.dev/zernio/apis/zernio-api/revisions/e0122970214f?raw)