---
title: "Loyalty Opt In"
method: POST
path: "loyalty/opt_in"
---

# Loyalty Opt In

`POST loyalty/opt_in` (webhook)

Sent when a customer opts in to the loyalty program. Opted-in customers can earn and redeem points and join tiers.

To receive it, add `loyalty/opt_in` to `events` when you [create a filter](ref:create-filter), then [create a store subscription](ref:create-subscription) for each store that installed your app. Yotpo sends the event to your target URL as a `POST` with this JSON body.

## Headers

- `X-Yotpo-Webhooks-Event-Type` string, required
- `X-Yotpo-Webhooks-Tenant-Type` string, required
- `X-Yotpo-Webhooks-Tenant-Id` string, required
- `WebhookMessageId` string, required
- `WebhookMessageIdPerTarget` string, required

## Payload

- object
  - `topic` string: The event name, `loyalty/opt_in`.
  - `name` string: The display name of the event.
  - `website_url` string: Your store's website URL.
  - `store_name` string: Your store's name.
  - `customer` LoyaltyCustomer: A Yotpo Loyalty customer, as stored when the event fired.
    - `total_spend_cents` integer: Total spend recorded for the customer, in cents.
    - `total_purchases` integer: Number of purchases recorded for the customer.
    - `perks_redeemed` integer: Number of rewards the customer has redeemed.
    - `last_purchase_at` string, date-time, nullable: When the customer's last recorded purchase was made, or `null`.
    - `first_name` string, nullable: The customer's first name.
    - `last_name` string, nullable: The customer's last name.
    - `is_member` boolean: Whether the customer is a loyalty program member.
    - `accepts_marketing` boolean, nullable: Whether the customer accepts marketing, or `null` when unknown.
    - `email` string: The customer's email address.
    - `points_balance` integer: The points the customer can spend now, after this event.
    - `points_earned` integer: Total points the customer has earned over their lifetime.
    - `last_seen_at` string, date-time, nullable: When Yotpo Loyalty last recorded activity for the customer, or `null`.
    - `thirty_party_id` string, nullable: Legacy misspelled duplicate of `third_party_id`. Use `third_party_id`.
    - `third_party_id` string, nullable: The customer's ID in your e-commerce platform.
    - `referral_link` string: The customer's personal referral link.
    - `referral_discount_code` string, nullable: The discount code the customer received for being referred, or `null`.
    - `is_opt_in` boolean: Whether the customer is opted in to the loyalty program.
    - `loyalty_opt_in_date` string: The date the customer opted in to the loyalty program, or `null` when they have not.
    - `has_store_account` boolean: Whether the customer has an account in your store.
    - `credit_balance` string: Store-credit value of the points balance, formatted in your store currency, for example `$0`.
    - `credit_balance_in_customer_currency` string: Store-credit value of the points balance, formatted in the customer's currency.
    - `is_affiliate` boolean: Whether the customer is an affiliate.
    - `points_expire_at` string, date-time, nullable: When the customer's points expire, or `null` when they never expire. Follows your **Points expiration policy**: **Last Activity** (counted from the customer's last activity), **Date Earned** (the next upcoming expiration across the customer's point batches) or **Never expire** (`null`).
    - `referred_by_customer` string, nullable: The email address of the customer who referred this customer, or `null` when there is no referrer.
    - `vip_tier_name` string, nullable: The customer's current VIP tier, or `null` when they aren't in one.
    - `vip_tier_ends_at` string, date, nullable: When the customer's current VIP tier ends, or `null` when it doesn't expire.
    - `referral_code` LoyaltyReferralCode: A customer's referral code and its sharing stats.
      - `code` string: The referral code.
      - `shares` integer: Total shares.
      - `facebook_shares` integer: Shares on Facebook.
      - `twitter_shares` integer: Shares on Twitter.
      - `email_shares` integer: Shares by email.
      - `emails_sent` integer: Referral emails sent.
      - `emails_viewed` integer: Referral emails opened.
      - `links_clicked_from_email` integer: Link clicks from email.
      - `links_clicked_from_twitter` integer: Link clicks from Twitter.
      - `links_clicked_from_facebook` integer: Link clicks from Facebook.
      - `orders` integer: Orders placed through the referral link.
      - `amount_cents` integer: Total value of referred orders, in cents.
      - `average_amount_cents` integer: Average value of referred orders, in cents.
      - `expires_at` string, date-time, nullable: When the code expires, or `null` when it never expires.
      - `expired` boolean: Whether the code has expired.
      - `completed_referral_customers` object[]: The friends who completed a referral with this code.
      - `email` string: The referring customer's email address.
      - `unique_clicks` integer: Unique link clicks.
      - `total_clicks` integer: Total link clicks.
  - `email` string: The email address of the customer who's opted in.
  - `published_at` string, date-time: When Yotpo sent the event.

## Acknowledgement `200`

Return any 2xx status quickly to acknowledge the event. Without one, Yotpo retries at least 10 times with exponential backoff.

---

[API](https://skmtc.dev/yotpo/apis/app-developer-api.md) - [All operations](https://skmtc.dev/yotpo/apis/app-developer-api/llms.txt) - [OpenAPI document](https://skmtc.dev/yotpo/apis/app-developer-api/revisions/5bcae8239b6e?raw)