---
title: "Competitor Setup Ep"
method: POST
path: "/sites/{site_id}/competitors/setup"
tags: ["sites"]
---

# Competitor Setup Ep

`POST /sites/{site_id}/competitors/setup`

## Request

- Base URL: `https://api.xeorank.com` (the document declares no server; this is the origin it was published from)
- URL: `https://api.xeorank.com/sites/{site_id}/competitors/setup`
- Auth: API key in header `X-Agent-Key`

Save onboarding context and trigger enhanced discovery.

## Path parameters

- `site_id` string, required

## Query parameters

- `email` string, nullable

## Request body

- CompetitorSetupRequest
  - `usp` string, nullable
  - `icp` string, nullable
  - `industry` string, nullable
  - `target_audience` string, nullable
  - `known_competitors` string[]
  - `max_candidates` integer

## Response `200`

Successful Response

- SiteCompetitorsResponse
  - `competitors` SiteCompetitorOut[]
    - `id` string, required
    - `competitor_page_id` string, required
    - `url` string, required
    - `domain` string, required
    - `title` string, nullable
    - `meta_desc` string, nullable
    - `rank` integer, nullable
    - `source` string, required
    - `rationale` string, nullable
    - `created_at` string, date-time, nullable
  - `count` integer
  - `reasoning` DiscoveryReasoning
    - `summary` string, nullable
    - `category` string, nullable
    - `target_user` string, nullable
    - `core_job` string, nullable
    - `differentiator` string, nullable

## Other responses

- `422`: Validation Error

---

[API](https://skmtc.dev/xeorank/apis/seo-intelligence-engine.md) · [All operations](https://skmtc.dev/xeorank/apis/seo-intelligence-engine/llms.txt) · [OpenAPI document](https://skmtc.dev/xeorank/apis/seo-intelligence-engine/revisions/449a3fd73454?raw)