---
title: "Unpause a conversion value rule"
method: POST
path: "/ad_conversion_value_rules/{id}/unpause"
tags: ["Ad Conversion Value Rules"]
---

# Unpause a conversion value rule

`POST /ad_conversion_value_rules/{id}/unpause`

Resume the rule and automatically replace overlapping selections in the same transaction. Other selections keep their values, and broader rules remain as defaults. Rules with no remaining selections are paused. Resuming an already-active rule makes no changes.

## Headers

- `Idempotency-Key` string

## Response `200`

Rule

- AdConversionValueRule
  - `account_id` string, required — Business that owns this shared, editable rule.
  - `adjustment_type` 'fixed' | 'percentage', required — Set a fixed amount or change the original value by a signed percentage.
  - `created_at` string, required — When the rule was created, as an ISO 8601 timestamp.
  - `events` AdConversionValueRuleEvent[], required
    - `custom_name` string, nullable, required — Exact custom event name. Null for standard events.
    - `event_name` 'purchase' | 'subscribe' | 'start_trial' | 'lead' | 'complete_registration' | 'submit_application' | 'schedule' | 'contact' | 'view_content' | 'add_to_cart' | 'custom', required — Event to adjust. Purchase includes Whop purchases and external purchase events.
  - `fixed_value` Money, required
    - `amount` string, required — The amount in major units, as an exact decimal string — `"10.00"` is ten dollars. A string so no float rounds it in transit.
    - `currency` string, required — Three-letter ISO 4217 currency code, lowercase.
    - `decimals` integer, required — How many decimal places the amount CARRIES — the precision the charge itself runs at.
    - `display_decimals` integer, required — How many decimal places to SHOW. Usually equal to `decimals`, and deliberately not always: COP is charged in centavos but written in whole pesos, so it is `2` and `0`. Format the number in your own locale using this.
  - `id` string, required — Conversion value rule ID, prefixed adcvr_.
  - `metadata` object, required — Free-form string keys and values for the caller.
  - `percentage_change` number, nullable, required — Signed percent change: 20 increases by 20%, negative 20 decreases by 20%. The sent value cannot go below zero. Null for a fixed rule.
  - `status` 'active' | 'paused', required — Whether this rule is active or paused.
  - `targets` AdConversionValueRuleTarget[], required
    - `platform` 'tiktok' | 'meta' | 'google', required — Ad platform that receives the adjusted value.
    - `resource_id` string, nullable, required — Selected campaign, ad group, or ad ID. Null for a business target.
    - `resource_title` string, nullable, required — Name of the selected item. Null when it is no longer available.
    - `scope` 'business' | 'campaign' | 'ad_group' | 'ad', required — Business, campaign, ad group, or ad covered by this target.
  - `updated_at` string, required — When the rule was edited, as an ISO 8601 timestamp.

## Other responses

- `409` — Conflict

## Changes

> 74 revisions in range; 1 not diffed.

- **2026-09-21** `ac2b9b1c6a00` — 1 info
  - endpoint added

[Change history](https://skmtc.dev/whop/apis/whop-api/changes/ad_conversion_value_rules/:id/unpause/post.md)

---

[API](https://skmtc.dev/whop/apis/whop-api.md) · [All operations](https://skmtc.dev/whop/apis/whop-api/llms.txt) · [OpenAPI document](https://skmtc.dev/whop/apis/whop-api/revisions/78e1ed7366cd?raw)