---
title: "Create brand"
method: POST
path: "/v1/brands"
tags: ["brands"]
---

# Create brand

`POST /v1/brands`

## Request

- Base URL: `https://varosity.ai/api`
- URL: `https://varosity.ai/api/v1/brands`
- Auth: HTTP bearer

## Request body

- object
  - `name` string, required
  - `slug` string, required
  - `status` 'draft' | 'active' | 'paused'
  - `identity_pack` object
  - `voice_tone` object
  - `visual_system` object
  - `channels` object
  - `cadence` object
  - `approval_policy` object
  - `model_routing` object
  - `publishing` object

## Response `201`

Brand created

- object
  - `ok` true, required
  - `brand` object, required

## Other responses

- `401`: Unauthorized
- `422`: Validation error

---

[API](https://skmtc.dev/varosity/apis/varosity-ai-api.md) · [All operations](https://skmtc.dev/varosity/apis/varosity-ai-api/llms.txt) · [OpenAPI document](https://skmtc.dev/varosity/apis/varosity-ai-api/revisions/049ca5f80d22?raw)