---
title: "Register a brand kit element"
method: POST
path: "/brand/profiles/{brandProfileId}/kit"
tags: ["Intelligence"]
---

# Register a brand kit element

`POST /brand/profiles/{brandProfileId}/kit`

## Request

- Base URL: `https://app.uselamina.ai/v1`
- URL: `https://app.uselamina.ai/v1/brand/profiles/{brandProfileId}/kit`
- Auth: one of:
  - API key in header `x-api-key`
  - HTTP bearer

Register (or supersede, by name) a reusable brand asset that points at an existing primitive — a cloned voice, a persona, or an asset. Requires an owner/admin API key.

## Path parameters

- `brandProfileId` string, required

## Request body

- object
  - `elementType` 'voice' | 'avatar' | 'character' | 'motion_graphic', required
  - `name` string, required: Stable reference handle, unique per type.
  - `refKind` 'cloned_voice' | 'persona' | 'asset', nullable
  - `refId` string, nullable
  - `spec` object: Type-specific detail (tone, presenter image, refs…).

## Response `200`

Brand kit element registered

- object
  - `data` BrandKitElement, required: A reusable brand identity asset — a named, versioned pointer to a primitive (cloned_voice / persona / asset) plus a type-specific spec.
    - `id` string, required
    - `element_type` 'voice' | 'avatar' | 'character' | 'motion_graphic', required
    - `name` string, required
    - `ref_kind` 'cloned_voice' | 'persona' | 'asset', nullable
    - `ref_id` string, nullable
    - `spec` object
    - `version` integer
    - `is_active` boolean

## Other responses

- `401`: Missing or invalid API key
- `500`: Internal server error

---

[API](https://skmtc.dev/uselamina/apis/lamina-v1-api.md) · [All operations](https://skmtc.dev/uselamina/apis/lamina-v1-api/llms.txt) · [OpenAPI document](https://skmtc.dev/uselamina/apis/lamina-v1-api/revisions/73b598526531?raw)