---
title: "POST /identify"
method: POST
path: "/identify"
tags: ["Events"]
---

# POST /identify

`POST /identify`

Send an "identify" event.

## Request body

- IdentifyEvent — An identify event is used to send information about a visitor.
  - `type` 'identify', required — The type of analytics event being sent.
  - `visitorId` string, required — Unique identifier for the visitor that triggered this event.
  - `sessionId` string — Unique identifier for the session in which this event occurred.
  - `timestamp` string, date-time, required — Timestamp of the event (in UTC).
  - `sentAt` string, date-time — Timestamp at which the request is sent (in UTC). Typically, this value is nearly identical to `timestamp`. However in some situations there is latency between when the event occurs and when it is sent to Unify.
  - `context` EventContext, required — Contextual client information attached to an analytics event.
    - `library` object — Name and version of the library used to send the event.
      - `name` string
      - `version` string
    - `ip` union — IP address for the client that triggered the event.
      - string, ipv4
      - string, ipv6
    - `locale` string — Locale string for the client that triggered the event.
    - `userAgent` string — User agent string for the device.
    - `userAgentData` object — User agent data for the device.
      - `brands` object[]
        - `brand` string
        - `version` string
      - `mobile` boolean
      - `platform` string
    - `utm` CampaignParams — UTM parameters for tracking marketing campaigns.
      - `source` string — Source of the campaign.
      - `medium` string — Medium of the campaign.
      - `campaign` string — Name of the campaign.
      - `term` string — Term of the campaign.
      - `content` string — Content of the campaign.
  - `traits` Traits — Traits for the identify request payload.
    - `email` string, required — Email address of the visitor.
  - `company` CreateOrUpdateUCompanyAttributes
    - `address` UValuesUAddress — Composite object representing a physical address.
      - `country` UValuesUCountry — Composite object representing a country.
        - `code` 'AD' | 'AE' | 'AF' | 'AG' | 'AI' | 'AL' | 'AM' | 'AO' | 'AQ' | 'AR' | 'AS' | 'AT' | 'AU' | 'AW' | 'AX' | 'AZ' | 'BA' | 'BB' | 'BD' | 'BE' | 'BF' | 'BG' | 'BH' | 'BI' | 'BJ' | 'BL' | 'BM' | 'BN' | 'BO' | 'BQ' | 'BR' | 'BS' | 'BT' | 'BV' | 'BW' | 'BY' | 'BZ' | 'CA' | 'CC' | 'CD' | 'CF' | 'CG' | 'CH' | 'CI' | 'CK' | 'CL' | 'CM' | 'CN' | 'CO' | 'CR' | 'CU' | 'CV' | 'CW' | 'CX' | 'CY' | 'CZ' | 'DE' | 'DJ' | 'DK' | 'DM' | 'DO' | 'DZ' | 'EC' | 'EE' | 'EG' | 'EH' | 'ER' | 'ES' | 'ET' | 'FI' | 'FJ' | 'FK' | 'FM' | 'FO' | 'FR' | 'GA' | 'GB' | 'GD' | 'GE' | 'GF' | 'GG' | 'GH' | 'GI' | 'GL' | 'GM' | 'GN' | 'GP' | 'GQ' | 'GR' | 'GS' | 'GT' | 'GU' | 'GW' | 'GY' | 'HK' | 'HM' | 'HN' | 'HR' | 'HT' | 'HU' | 'ID' | 'IE' | 'IL' | 'IM' | 'IN' | 'IO' | 'IQ' | 'IR' | 'IS' | 'IT' | 'JE' | 'JM' | 'JO' | 'JP' | 'KE' | 'KG' | 'KH' | 'KI' | 'KM' | 'KN' | 'KP' | 'KR' | 'KW' | 'KY' | 'KZ' | 'LA' | 'LB' | 'LC' | 'LI' | 'LK' | 'LR' | 'LS' | 'LT' | 'LU' | 'LV' | 'LY' | 'MA' | 'MC' | 'MD' | 'ME' | 'MF' | 'MG' | 'MH' | 'MK' | 'ML' | 'MM' | 'MN' | 'MO' | 'MP' | 'MQ' | 'MR' | 'MS' | 'MT' | 'MU' | 'MV' | 'MW' | 'MX' | 'MY' | 'MZ' | 'NA' | 'NC' | 'NE' | 'NF' | 'NG' | 'NI' | 'NL' | 'NO' | 'NP' | 'NR' | 'NU' | 'NZ' | 'OM' | 'PA' | 'PE' | 'PF' | 'PG' | 'PH' | 'PK' | 'PL' | 'PM' | 'PN' | 'PR' | 'PS' | 'PT' | 'PW' | 'PY' | 'QA' | 'RE' | 'RO' | 'RS' | 'RU' | 'RW' | 'SA' | 'SB' | 'SC' | 'SD' | 'SE' | 'SG' | 'SH' | 'SI' | 'SJ' | 'SK' | 'SL' | 'SM' | 'SN' | 'SO' | 'SR' | 'SS' | 'ST' | 'SV' | 'SX' | 'SY' | 'SZ' | 'TC' | 'TD' | 'TF' | 'TG' | 'TH' | 'TJ' | 'TK' | 'TL' | 'TM' | 'TN' | 'TO' | 'TR' | 'TT' | 'TV' | 'TW' | 'TZ' | 'UA' | 'UG' | 'UM' | 'US' | 'UY' | 'UZ' | 'VA' | 'VC' | 'VE' | 'VG' | 'VI' | 'VN' | 'VU' | 'WF' | 'WS' | 'XK' | 'YE' | 'YT' | 'ZA' | 'ZM' | 'ZW', required — ISO 3166-1 alpha-2 country code.
        - `name` string, required — Country name.
      - `administrativeArea` string — State, province, region, or territory.
      - `subAdministrativeArea` string — County or other secondary governmental division of an administrative area.
      - `locality` string — City, town, or village.
      - `dependentLocality` string — Neighborhood, borough, district, or city sector.
      - `postalCode` string — Postal code or ZIP code.
      - `thoroughfare` string — Street name with elements such as street type or direction.
      - `premise` string — Street number or building name.
      - `subPremise` string — Apartment, suite, office number, or other secondary unit designator.
    - `corporate_phone` string — String value representing a phone number.
    - `description` string — String value.
    - `do_not_contact` boolean — Boolean value.
    - `domain` string, required — String value representing a web URL or internet domain.
    - `employee_count` integer — Integer value.
    - `founded` string — String value representing a date.
    - `industry` string — String value.
    - `lead_source` string — String value.
    - `linkedin_url` string — String value.
    - `name` string — String value.
    - `record_owner` UValuesUReference — Composite object representing a reference to another object.
      - `object` string, required — Object type.
      - `id` string, uuid, required — Object ID.
    - `revenue` UValuesUCurrency — Composite object representing a currency value.
      - `code` 'AED' | 'AFN' | 'ALL' | 'AMD' | 'ANG' | 'AOA' | 'ARS' | 'AUD' | 'AWG' | 'AZN' | 'BAM' | 'BBD' | 'BDT' | 'BGN' | 'BHD' | 'BIF' | 'BMD' | 'BND' | 'BOB' | 'BOV' | 'BRL' | 'BSD' | 'BTN' | 'BWP' | 'BYR' | 'BZD' | 'CAD' | 'CDF' | 'CHE' | 'CHF' | 'CHW' | 'CLF' | 'CLP' | 'CNY' | 'COP' | 'COU' | 'CRC' | 'CUC' | 'CUP' | 'CVE' | 'CZK' | 'DJF' | 'DKK' | 'DOP' | 'DZD' | 'EGP' | 'ERN' | 'ETB' | 'EUR' | 'FJD' | 'FKP' | 'GBP' | 'GEL' | 'GHS' | 'GIP' | 'GMD' | 'GNF' | 'GTQ' | 'GYD' | 'HKD' | 'HNL' | 'HRK' | 'HTG' | 'HUF' | 'IDR' | 'ILS' | 'INR' | 'IQD' | 'IRR' | 'ISK' | 'JMD' | 'JOD' | 'JPY' | 'KES' | 'KGS' | 'KHR' | 'KMF' | 'KPW' | 'KRW' | 'KWD' | 'KYD' | 'KZT' | 'LAK' | 'LBP' | 'LKR' | 'LRD' | 'LSL' | 'LTL' | 'LVL' | 'LYD' | 'MAD' | 'MDL' | 'MGA' | 'MKD' | 'MMK' | 'MNT' | 'MOP' | 'MRO' | 'MUR' | 'MVR' | 'MWK' | 'MXN' | 'MXV' | 'MYR' | 'MZN' | 'NAD' | 'NGN' | 'NIO' | 'NOK' | 'NPR' | 'NZD' | 'OMR' | 'PAB' | 'PEN' | 'PGK' | 'PHP' | 'PKR' | 'PLN' | 'PYG' | 'QAR' | 'RON' | 'RSD' | 'RUB' | 'RWF' | 'SAR' | 'SBD' | 'SCR' | 'SDG' | 'SEK' | 'SGD' | 'SHP' | 'SLL' | 'SOS' | 'SRD' | 'SSP' | 'STD' | 'SYP' | 'SZL' | 'THB' | 'TJS' | 'TMT' | 'TND' | 'TOP' | 'TRY' | 'TTD' | 'TWD' | 'TZS' | 'UAH' | 'UGX' | 'USD' | 'USN' | 'USS' | 'UYI' | 'UYU' | 'UZS' | 'VEF' | 'VND' | 'VUV' | 'WST' | 'XAF' | 'XAG' | 'XAU' | 'XBA' | 'XBB' | 'XBC' | 'XBD' | 'XCD' | 'XDR' | 'XOF' | 'XPD' | 'XPF' | 'XPT' | 'XTS' | 'XXX' | 'YER' | 'ZAR' | 'ZMW', required — ISO 4217 currency code.
      - `value` number, required — Currency value.
    - `status` string — String value.
    - `time_zone` string — String value.
  - `person` CreateOrUpdateUPersonAttributes
    - `address` UValuesUAddress — Composite object representing a physical address.
      - `country` UValuesUCountry — Composite object representing a country.
        - `code` 'AD' | 'AE' | 'AF' | 'AG' | 'AI' | 'AL' | 'AM' | 'AO' | 'AQ' | 'AR' | 'AS' | 'AT' | 'AU' | 'AW' | 'AX' | 'AZ' | 'BA' | 'BB' | 'BD' | 'BE' | 'BF' | 'BG' | 'BH' | 'BI' | 'BJ' | 'BL' | 'BM' | 'BN' | 'BO' | 'BQ' | 'BR' | 'BS' | 'BT' | 'BV' | 'BW' | 'BY' | 'BZ' | 'CA' | 'CC' | 'CD' | 'CF' | 'CG' | 'CH' | 'CI' | 'CK' | 'CL' | 'CM' | 'CN' | 'CO' | 'CR' | 'CU' | 'CV' | 'CW' | 'CX' | 'CY' | 'CZ' | 'DE' | 'DJ' | 'DK' | 'DM' | 'DO' | 'DZ' | 'EC' | 'EE' | 'EG' | 'EH' | 'ER' | 'ES' | 'ET' | 'FI' | 'FJ' | 'FK' | 'FM' | 'FO' | 'FR' | 'GA' | 'GB' | 'GD' | 'GE' | 'GF' | 'GG' | 'GH' | 'GI' | 'GL' | 'GM' | 'GN' | 'GP' | 'GQ' | 'GR' | 'GS' | 'GT' | 'GU' | 'GW' | 'GY' | 'HK' | 'HM' | 'HN' | 'HR' | 'HT' | 'HU' | 'ID' | 'IE' | 'IL' | 'IM' | 'IN' | 'IO' | 'IQ' | 'IR' | 'IS' | 'IT' | 'JE' | 'JM' | 'JO' | 'JP' | 'KE' | 'KG' | 'KH' | 'KI' | 'KM' | 'KN' | 'KP' | 'KR' | 'KW' | 'KY' | 'KZ' | 'LA' | 'LB' | 'LC' | 'LI' | 'LK' | 'LR' | 'LS' | 'LT' | 'LU' | 'LV' | 'LY' | 'MA' | 'MC' | 'MD' | 'ME' | 'MF' | 'MG' | 'MH' | 'MK' | 'ML' | 'MM' | 'MN' | 'MO' | 'MP' | 'MQ' | 'MR' | 'MS' | 'MT' | 'MU' | 'MV' | 'MW' | 'MX' | 'MY' | 'MZ' | 'NA' | 'NC' | 'NE' | 'NF' | 'NG' | 'NI' | 'NL' | 'NO' | 'NP' | 'NR' | 'NU' | 'NZ' | 'OM' | 'PA' | 'PE' | 'PF' | 'PG' | 'PH' | 'PK' | 'PL' | 'PM' | 'PN' | 'PR' | 'PS' | 'PT' | 'PW' | 'PY' | 'QA' | 'RE' | 'RO' | 'RS' | 'RU' | 'RW' | 'SA' | 'SB' | 'SC' | 'SD' | 'SE' | 'SG' | 'SH' | 'SI' | 'SJ' | 'SK' | 'SL' | 'SM' | 'SN' | 'SO' | 'SR' | 'SS' | 'ST' | 'SV' | 'SX' | 'SY' | 'SZ' | 'TC' | 'TD' | 'TF' | 'TG' | 'TH' | 'TJ' | 'TK' | 'TL' | 'TM' | 'TN' | 'TO' | 'TR' | 'TT' | 'TV' | 'TW' | 'TZ' | 'UA' | 'UG' | 'UM' | 'US' | 'UY' | 'UZ' | 'VA' | 'VC' | 'VE' | 'VG' | 'VI' | 'VN' | 'VU' | 'WF' | 'WS' | 'XK' | 'YE' | 'YT' | 'ZA' | 'ZM' | 'ZW', required — ISO 3166-1 alpha-2 country code.
        - `name` string, required — Country name.
      - `administrativeArea` string — State, province, region, or territory.
      - `subAdministrativeArea` string — County or other secondary governmental division of an administrative area.
      - `locality` string — City, town, or village.
      - `dependentLocality` string — Neighborhood, borough, district, or city sector.
      - `postalCode` string — Postal code or ZIP code.
      - `thoroughfare` string — Street name with elements such as street type or direction.
      - `premise` string — Street number or building name.
      - `subPremise` string — Apartment, suite, office number, or other secondary unit designator.
    - `corporate_phone` string — String value representing a phone number.
    - `do_not_call` boolean — Boolean value.
    - `do_not_email` boolean — Boolean value.
    - `email` string, email, required — String value representing an email address.
    - `email_opt_out` boolean — Boolean value.
    - `eu_resident` boolean — Boolean value.
    - `first_name` string — String value.
    - `last_name` string — String value.
    - `lead_source` string — String value.
    - `linkedin_url` string — String value.
    - `mobile_phone` string — String value representing a phone number.
    - `record_owner` UValuesUReference — Composite object representing a reference to another object.
      - `object` string, required — Object type.
      - `id` string, uuid, required — Object ID.
    - `status` string — String value.
    - `title` string — String value.
    - `work_phone` string — String value representing a phone number.

## Response `200`

The request has succeeded.

## Other responses

- `202` — The request has been accepted for processing, but processing has not yet completed.
- `401` — Access is unauthorized.

---

[API](https://skmtc.dev/unifygtm/apis/unify-analytics-api.md) · [All operations](https://skmtc.dev/unifygtm/apis/unify-analytics-api/llms.txt) · [OpenAPI document](https://skmtc-service-production.skmtc.workers.dev/v1/apis/unifygtm/unify-analytics-api/revisions/2f145e6f6d7e/schema)
