---
title: "Create campaign"
method: POST
path: "/campaigns"
tags: ["Campaigns"]
---

# Create campaign

`POST /campaigns`

## Request

- Base URL: `https://api.textla.com/v1`
- URL: `https://api.textla.com/v1/campaigns`
- Auth: HTTP bearer

Creates a campaign, which commits it: an immediate campaign starts sending right away, and a scheduled one sends at `send_at`. POST /campaigns/preview validates the same request and reports what the send would do, without creating.

## Request body

- CreateCampaignBody
  - `$schema` string, uri: A URL to the JSON Schema for this object.
  - `audience` Audience, required
    - `all_contacts` boolean: Targets every contact. Must be true when set; cannot be combined with groups, keywords or tags.
    - `groups` Labels
      - `exclude` string[], nullable: Label names to exclude. Must not overlap include. At most 100.
      - `include` string[], nullable: Label names to match. At most 100.
      - `match` string: How include is applied: all, and, none or or. all takes no include values, none takes none. Defaults to and.
    - `keywords` Labels
      - `exclude` string[], nullable: Label names to exclude. Must not overlap include. At most 100.
      - `include` string[], nullable: Label names to match. At most 100.
      - `match` string: How include is applied: all, and, none or or. all takes no include values, none takes none. Defaults to and.
    - `tags` Labels
      - `exclude` string[], nullable: Label names to exclude. Must not overlap include. At most 100.
      - `include` string[], nullable: Label names to match. At most 100.
      - `match` string: How include is applied: all, and, none or or. all takes no include values, none takes none. Defaults to and.
  - `message` string, required: Message text, 1 to 1600 characters, with no leading whitespace. May use contact-field variables such as {{ first_name }}.
  - `name` string, required: Campaign name, 1 to 191 characters after trimming.
  - `phone_number` string, required: Sender number. Must be one of the account's verified senders (see List Senders).
  - `send_at` integer, nullable: Send time in milliseconds since the Unix epoch, for example 1793541600000 (2026-11-01T14:00:00Z). Must be in the future. Omit to send immediately.

## Response `201`

Created

- Campaign
  - `$schema` string, uri: A URL to the JSON Schema for this object.
  - `audience` AudienceFilter, required
    - `all_contacts` boolean, nullable, required
    - `groups` LabelFilter, required
      - `exclude` string[], nullable, required
      - `include` string[], nullable, required
      - `match` string, nullable, required
    - `keywords` LabelFilter, required
      - `exclude` string[], nullable, required
      - `include` string[], nullable, required
      - `match` string, nullable, required
    - `tags` LabelFilter, required
      - `exclude` string[], nullable, required
      - `include` string[], nullable, required
      - `match` string, nullable, required
  - `batch_count` integer, required
  - `created_at` integer, required
  - `current_batch` CurrentBatch, required
    - `id` string, required
    - `status` string, required
  - `failure_code` string, nullable, required
  - `id` string, required
  - `media` Media[], nullable, required
    - `content_type` string, required
    - `height` integer, nullable, required
    - `id` string, required
    - `name` string, required
    - `size_bytes` integer, required
    - `url` string, nullable, required
    - `width` integer, nullable, required
  - `message` string, required
  - `message_count` integer, required
  - `name` string, required
  - `phone_number` string, required
  - `rejection_reason` string, nullable, required
  - `send_at` integer, nullable, required
  - `status` string, required
  - `updated_at` integer, required

## Other responses

- `400`: Bad Request
- `401`: Unauthorized
- `402`: Payment Required
- `403`: Forbidden
- `412`: Precondition Failed
- `422`: Unprocessable Entity
- `429`: Too Many Requests
- `500`: Internal Server Error
- `501`: Not Implemented
- `502`: Bad Gateway
- `503`: Service Unavailable
- `504`: Gateway Timeout

---

[API](https://skmtc.dev/textla/apis/textla-api.md) - [All operations](https://skmtc.dev/textla/apis/textla-api/llms.txt) - [OpenAPI document](https://skmtc.dev/textla/apis/textla-api/revisions/473f03350bc1?raw)