---
title: "Get total engagement rate."
method: GET
path: "/insights/accounts/engagement/rate"
tags: ["Insights"]
---

# Get total engagement rate.

`GET /insights/accounts/engagement/rate`

## Request

- Base URL: `https://socialbu.com/api/v1`
- URL: `https://socialbu.com/api/v1/insights/accounts/engagement/rate`
- Auth: HTTP bearer

Returns the overall engagement rate calculated as `(total engagements / total followers) * 100` across all accessible accounts.

**Engagement** is the sum of all post-level engagement metrics across every post recorded for the account.
The following metric types count as engagement:
`likes`, `comments`, `reactions`, `shares`, `replies`, `retweets`, `quote_tweets`,
`reblogs`, `favourites`, `total_interactions`, `score`, `saved`, `reposts`, `quotes`,
`pin_clicks`, `bookmarks`.

Networks that contribute engagement data (any network with post metrics):
**Facebook Page** (`reactions`, `comments`, `shares`),
**Instagram** (`likes`, `comments`, `saved`, `shares`, `total_interactions`, `replies`),
**Twitter/X** (`likes`, `retweets`, `quote_tweets`, `replies`, `bookmarks`),
**LinkedIn Org/Brand/Profile** (`likes`, `comments`, `shares`),
**YouTube** (`likes`, `comments`),
**Pinterest** (`saved`, `pin_clicks`, `reactions`, `comments`),
**Threads** (`likes`, `replies`, `reposts`, `quotes`),
**Bluesky** (`likes`, `replies`, `reposts`),
**Mastodon** (`replies`, `reblogs`, `favourites`),
**Reddit** (`comments`, `score`).

**Followers** for the denominator are taken from the same audience-size metrics as `/insights/accounts/followers`

## Response `200`

successful operation

- object
  - `data` object
    - `total_engagement_rate` number, float: The total engagement rate as a percentage, rounded to 2 decimal places.
    - `last_fetched_at` string, date-time, nullable: When the underlying engagement metrics were last fetched, or null if none have been fetched.

## Other responses

- `404`: Resource not found

---

[API](https://skmtc.dev/socialbu/apis/socialbu-api.md) · [All operations](https://skmtc.dev/socialbu/apis/socialbu-api/llms.txt) · [OpenAPI document](https://skmtc.dev/socialbu/apis/socialbu-api/revisions/841b3ab0f671?raw)