---
title: "Create Sub-Brand"
method: POST
path: "/{brand_id}/sub-brands"
tags: ["sub_brands"]
---

# Create Sub-Brand

`POST /{brand_id}/sub-brands`

## Request

- Base URL: `https://api.scrunchai.com/v1`
- URL: `https://api.scrunchai.com/v1/{brand_id}/sub-brands`
- Auth: HTTP bearer

Create a sub-brand under the brand. Counts against the brand's sub-brand quota.

## Path parameters

- `brand_id` integer, required: The unique identifier for the brand

## Request body

- SubBrandCreationModel: Request model for creating a sub-brand.
  - `name` string, required
  - `alternative_names` string[]
  - `excluded_names` string[]
  - `description` string, nullable
  - `tier` 'product_line' | 'product_series' | 'sku', required
  - `parent_sub_brand_id` integer, nullable
  - `websites` string[]
  - `case_sensitive` boolean
  - `tag_ids` integer[]

## Response `201`

Successful Response

- SubBrandModel: Response model for a sub-brand.
  - `id` integer, required
  - `name` string, required
  - `alternative_names` string[]
  - `excluded_names` string[]
  - `description` string, nullable
  - `tier` 'product_line' | 'product_series' | 'sku', required
  - `parent_sub_brand_id` integer, nullable
  - `ownership` 'own' | 'competitor'
  - `parent_competitive_brand_id` integer, nullable
  - `parent_competitive_brand_name` string, nullable
  - `websites` string[]
  - `case_sensitive` boolean
  - `status` string, required
  - `tags` TagModel[]
    - `id` integer, required
    - `name` string, required
  - `created_at` string, date-time, required
  - `updated_at` string, date-time, required

## Other responses

- `422`: Validation Error

## Changes

- **2026-10-01** `4b4d643d9de6`: 1 info
  - endpoint added

[Operation history](https://skmtc.dev/scrunchai/apis/scrunch-data-api/changes/:brand_id/sub-brands/post.md)

---

[API](https://skmtc.dev/scrunchai/apis/scrunch-data-api.md) - [All operations](https://skmtc.dev/scrunchai/apis/scrunch-data-api/llms.txt) - [OpenAPI document](https://skmtc.dev/scrunchai/apis/scrunch-data-api/revisions/de4fc679600a?raw)