---
title: "The brand's launch pace and ad lifetimes (Kaplan-Meier: stopped within 7 days, live at 30) and the share carried by its top creatives, against size-matched peers. Observed lifetimes, not performance."
method: GET
path: "/v1/brands/{brandId}/pacing"
tags: ["brands"]
---

# The brand's launch pace and ad lifetimes (Kaplan-Meier: stopped within 7 days, live at 30) and the share carried by its top creatives, against size-matched peers. Observed lifetimes, not performance.

`GET /v1/brands/{brandId}/pacing`

## Request

- Base URL: `https://api.storequant.com`
- URL: `https://api.storequant.com/v1/brands/{brandId}/pacing`
- Auth: HTTP bearer

The brand's launch pace and ad lifetimes (Kaplan-Meier: stopped within 7 days, live at 30) and the share carried by its top creatives, against size-matched peers. Observed lifetimes, not performance. Scope `brands:read`; cache `daily`.

## Path parameters

- `brandId` union, required
  - string, uuid
  - string

## Response `200`

Success.

- object
  - `data` object, required
    - `week` string, date, required
    - `launch_rate` number, nullable, required
    - `kill7` number, nullable, required
    - `s30` number, nullable, required
    - `winner_share` number, nullable, required
    - `n` integer, required
    - `curve` object[], required
      - `day` integer, required
      - `s` number, required
      - `lo` number, required
      - `hi` number, required
      - `at_risk` integer, required
      - `events` integer, required
    - `peers` object, required
      - `basis` string, required
      - `pool_size` integer, required
      - `metrics` object, required
        - `launch_rate` object, required
          - `value` number, nullable, required
          - `peer` number, nullable, required
          - `pct` number, nullable, required
          - `insufficient` boolean, required
        - `kill7` object, required
          - `value` number, nullable, required
          - `peer` number, nullable, required
          - `pct` number, nullable, required
          - `insufficient` boolean, required
        - `s30` object, required
          - `value` number, nullable, required
          - `peer` number, nullable, required
          - `pct` number, nullable, required
          - `insufficient` boolean, required
        - `winner_share` object, required
          - `value` number, nullable, required
          - `peer` number, nullable, required
          - `pct` number, nullable, required
          - `insufficient` boolean, required
    - `method` string, required
  - `meta` object, required
    - `request_id` string, required
    - `as_of` string, date-time, required
    - `lag_hours` number
    - `cursor` string
    - `count` integer

## Other responses

- `4XX`: The one error shape.
- `5XX`: The one error shape.

## Changes

- **2026-10-19** `4fbe9d681caf`: 1 info
  - endpoint added

[Operation history](https://skmtc.dev/scrollstash/apis/storequant-api/changes/v1/brands/:brandId/pacing/get.md)

---

[API](https://skmtc.dev/scrollstash/apis/storequant-api.md) · [All operations](https://skmtc.dev/scrollstash/apis/storequant-api/llms.txt) · [OpenAPI document](https://skmtc.dev/scrollstash/apis/storequant-api/revisions/4d67a114a13c?raw)