---
title: "A brand's rising stars, top creators who stopped posting, and cohorts (staff only)"
method: GET
path: "/strategy/brand-creators"
tags: ["Strategy (internal)"]
---

# A brand's rising stars, top creators who stopped posting, and cohorts (staff only)

`GET /strategy/brand-creators`

## Request

- Base URL: `https://api.reacherapp.com/public/v1`
- URL: `https://api.reacherapp.com/public/v1/strategy/brand-creators`
- Auth: API key in header `x-api-key` and API key in header `x-shop-id`

For the target shop: its rising stars (L0–L2 creators with the highest Rising Star score), its top-GMV creators who slowed or stopped posting in the last 26 weeks (the re-engage list), and cohorts of creators by the month of their first sample request — how many posted, videos per sample, and GMV per creator month by month since. Money is in the shop's `currency`; `null` GMV means the shop had no daily GMV yet that month.

## Response `200`

Successful Response

- StrategyBrandCreatorsResponse
  - `shop_id` integer, required
  - `data` JourneyBrandCreators, required
    - `shop_id` integer, required
    - `brand` string, nullable, required
    - `currency` string, nullable, required
    - `built_at` string, nullable, required
    - `creators_total` integer, required
    - `rising` JourneyBrandRising, required
      - `status` 'published' | 'in_review' | 'not_scored', required
      - `formula_version` string, nullable, required
      - `creators` JourneyRisingCreator[], required
        - `creator_id` string, required
        - `handle` string, nullable, required
        - `level` 'L0' | 'L1' | 'L2' | 'L3' | 'L4' | 'L5' | 'L6' | 'L7', nullable, required
        - `followers` integer, nullable, required
        - `score_now` number, nullable, required
        - `rank_region` integer, nullable, required
        - `why` JourneyWhy[], required
          - `key` string, required
          - `label` string, required
          - `raw` number, nullable, required
          - `percentile` number, nullable, required
        - `samples_received` integer, required
        - `videos_total` integer, required
        - `videos_per_sample` number, nullable, required
        - `post_rate` number, nullable, required
        - `gmv_4w` number, nullable, required
        - `gmv_lifetime` number, required
        - `last_posted_at` string, nullable, required
    - `stopped` JourneyStoppedCreator[], required
      - `creator_id` string, required
      - `handle` string, nullable, required
      - `level` 'L0' | 'L1' | 'L2' | 'L3' | 'L4' | 'L5' | 'L6' | 'L7', nullable, required
      - `status` 'slowing' | 'stopped', required
      - `last_posted_at` string, nullable, required
      - `weeks_since_post` integer, nullable, required
      - `videos_prev_4w` integer, required
      - `videos_4w` integer, required
      - `gmv_prev_4w` number, nullable, required
      - `gmv_4w` number, nullable, required
      - `gmv_lifetime` number, required
    - `cohorts` JourneyCohort[], required
      - `cohort_month` string, required
      - `creators` integer, required
      - `samples_received` integer, required
      - `creators_posted` integer, required
      - `post_share` number, nullable, required
      - `videos` integer, required
      - `videos_per_sample` number, nullable, required
      - `gmv` number, nullable, required
      - `gmv_partial` boolean, required
      - `gmv_per_creator` number, nullable, required
      - `months` JourneyCohortMonth[], required
        - `month_index` integer, required
        - `month` string, required
        - `creators_posting` integer, required
        - `videos` integer, required
        - `gmv` number, nullable, required
        - `gmv_per_creator` number, nullable, required

## Changes

> 76 revisions in range; 1 not diffed.

- **2026-10-29** `da834cfde391`: 1 info
  - endpoint added

[Operation history](https://skmtc.dev/reacherapp/apis/reacher-data-api/changes/strategy/brand-creators/get.md)

---

[API](https://skmtc.dev/reacherapp/apis/reacher-data-api.md) - [All operations](https://skmtc.dev/reacherapp/apis/reacher-data-api/llms.txt) - [OpenAPI document](https://skmtc.dev/reacherapp/apis/reacher-data-api/revisions/63ce74b30b5a?raw)