---
title: "Create or update a media plan item"
method: POST
path: "/api/v1/upsert_media_plan_item"
tags: ["Growth Plan"]
---

# Create or update a media plan item

`POST /api/v1/upsert_media_plan_item`

## Request

- Base URL: `https://api.pymaia.com`
- URL: `https://api.pymaia.com/api/v1/upsert_media_plan_item`
- Auth: HTTP bearer

Create or update a media plan item. If id is provided, updates that row (by id+org); otherwise inserts a new one. Only the fields you pass are written. Scoped to the current org.

## Request body

- object
  - `id` string: Item id to update. Omit to create a new item.
  - `platform` string: Uno de: meta, google, tiktok, microsoft, linkedin, youtube, twitter, pinterest.
  - `funnel_stage` string: Uno de: awareness, consideracion, conversion, retargeting, brand.
  - `campaign_name` string
  - `objective` string
  - `budget_pct` number
  - `budget_amount` number
  - `bidding_strategy` string
  - `kpi_primary` string
  - `kpi_target` number
  - `creative_format` string
  - `notes` string
  - `is_active` boolean
  - `sort_order` number

## Response `200`

Tool executed successfully

- object
  - `ok` boolean
  - `result` unknown
  - `duration_ms` number

## Other responses

- `400`: Invalid params or handler error
- `401`: Missing or invalid Bearer token
- `403`: Missing required scope(s) (`denied_scope`), or the tool's module is disabled for the organization (`module_disabled`, with `why`, `fix` and `module`)
- `404`: Tool not found, internal-only, or excluded for OAuth connectors
- `429`: Rate limit exceeded

---

[API](https://skmtc.dev/pymaia/apis/pymaia-api.md) · [All operations](https://skmtc.dev/pymaia/apis/pymaia-api/llms.txt) · [OpenAPI document](https://skmtc.dev/pymaia/apis/pymaia-api/revisions/b8e21a01970f?raw)