---
title: "Create or update an account plan objective"
method: POST
path: "/api/v1/upsert_account_plan_objective"
tags: ["Growth Plan"]
---

# Create or update an account plan objective

`POST /api/v1/upsert_account_plan_objective`

## Request

- Base URL: `https://api.pymaia.com`
- URL: `https://api.pymaia.com/api/v1/upsert_account_plan_objective`
- Auth: HTTP bearer

Create or update an account plan objective. If id is provided, updates that row (by id+org); otherwise inserts a new one. Only the fields you pass are written. Scoped to the current org.

## Request body

- object
  - `id` string: Objective id to update. Omit to create a new objective.
  - `front` string: Uno de: overall, meta_ads, google_ads, tiktok, seo, tienda, email, organic, brand, tracking.
  - `title` string
  - `metric_key` string: LTV/retención: customer_ltv, repeat_purchase_rate, active_subscribers, subscription_orders_share.
  - `unit` string: Uno de: currency, ratio_x, pct, count, days.
  - `currency_code` string
  - `direction` string: Uno de: increase, decrease.
  - `baseline_value` number
  - `target_value` number
  - `current_value` number
  - `timeframe` string: Uno de: month, quarter, year.
  - `period_start` string
  - `period_end` string
  - `owner_label` string
  - `priority` number
  - `lifecycle_status` string: Uno de: active, paused, archived.
  - `rationale` string
  - `sort_order` number

## Response `200`

Tool executed successfully

- object
  - `ok` boolean
  - `result` unknown
  - `duration_ms` number

## Other responses

- `400`: Invalid params or handler error
- `401`: Missing or invalid Bearer token
- `403`: Missing required scope(s) (`denied_scope`), or the tool's module is disabled for the organization (`module_disabled`, with `why`, `fix` and `module`)
- `404`: Tool not found, internal-only, or excluded for OAuth connectors
- `429`: Rate limit exceeded

---

[API](https://skmtc.dev/pymaia/apis/pymaia-api.md) · [All operations](https://skmtc.dev/pymaia/apis/pymaia-api/llms.txt) · [OpenAPI document](https://skmtc.dev/pymaia/apis/pymaia-api/revisions/d0c98499e173?raw)