---
title: "Product analytics: active users and retention"
method: GET
path: "/admin/analytics/product/retention"
tags: ["Admin"]
---

# Product analytics: active users and retention

`GET /admin/analytics/product/retention`

## Request

- Base URL: `https://api.presscart.com` (the document declares no server; this is the origin it was published from)
- URL: `https://api.presscart.com/admin/analytics/product/retention`
- Auth: HTTP bearer

DAU/WAU series, calendar-day weekly stickiness and week-over-week returning users, from PostHog events in this environment.

## Query parameters

- `from` string
- `to` string

## Response `200`

Retention payload (available:false when PostHog is unreachable)

- object
  - `generated_at` string, required
  - `filters` object, required
    - `from` string, required
    - `to` string, required
  - `available` boolean, required
  - `message` string, nullable, required
  - `dau` object[], required
    - `day` string, required
    - `users` number, required
  - `wau` object[], required
    - `week_start` string, required
    - `users` number, required
  - `stickiness` object[], required
    - `week_start` string, required
    - `ratio` number, required
    - `days_per_user` number, required
    - `days_observed` number, required
  - `week_over_week` object[], required
    - `week_start` string, required
    - `active` number, required
    - `returning` number, required
    - `retention_rate` number, nullable, required
  - `login_trouble` object[], required
    - `day` string, required
    - `password_resets` number, required
    - `logouts` number, required

---

[API](https://skmtc.dev/presscart/apis/presscart-prod-api.md) · [All operations](https://skmtc.dev/presscart/apis/presscart-prod-api/llms.txt) · [OpenAPI document](https://skmtc.dev/presscart/apis/presscart-prod-api/revisions/2154581d845e?raw)