---
title: "Generate customers"
method: POST
path: "/api/v1/business/customers/generate"
tags: ["business"]
---

# Generate customers

`POST /api/v1/business/customers/generate`

## Request

- Base URL: `https://point11.ai`
- URL: `https://point11.ai/api/v1/business/customers/generate`
- Auth: one of:
  - HTTP bearer
  - OAuth 2 (authorization code, authorization URL `https://auth.point11.ai/oauth2/authorize`, token URL `https://auth.point11.ai/oauth2/token`)

Generate new customers for a business profile, each billed as one Customers interaction, from its current profile (source current) or a generation profile such as a forecast or CRM import (source artifact); optionally name a new audience or existing audiences to put them in. A member or an API key with business:write may start it; a key's run names no member. Returns the run; follow it with platform_runs_get_v2, then list the customers.

## Headers

- `Point11-Organization` string, uuid
- `Idempotency-Key` string, uuid, required

## Request body

- BusinessCustomersGenerateRequest
  - `businessProfileId` string, uuid, required
  - `targetCount` integer, required: Customers to generate (1–5000)
  - `source` 'current' | 'artifact' | 'rows': current generates from the profile's current version; artifact from generationProfileId; rows makes one customer per row in rows, keeping what each row states
  - `rows` object[]: With source rows: one customer each, by the customer model's keys (business_customer_attributes_get); a category in words, a code-owned one by its id. targetCount equals the row count.
    - `gender` string
    - `age` object
      - `value` number, nullable, required
      - `band` string, nullable, required
    - `language` string
    - `location` object
      - `countryCode` string, required
      - `subdivisionCode` string, nullable, required
      - `locality` string, nullable
      - `postalCode` string, nullable
    - `market` string
    - `areaType` string
    - `education` string
    - `lifeStage` string
    - `household` union
      - object
        - `adults` integer, nullable, required
        - `children` integer, nullable, required
        - `pets` integer, nullable, required
      - object
        - `statement` string, required
    - `householdIncome` object
      - `value` number, nullable, required
      - `band` string, nullable, required
    - `jobTitle` string
    - `occupation` string
    - `seniority` string
    - `employer` string
    - `yearsInRole` object
      - `value` number, required
    - `companySize` object
      - `value` number, nullable, required
      - `band` string, nullable, required
    - `annualRevenue` object
      - `value` number, required
    - `audience` string
    - `product` string
    - `channel` string
    - `buyerRole` string
    - `stakeholders` string
    - `intentStage` string
    - `budget` string
    - `constraints` string
    - `job` string
    - `situation` string
    - `triggerType` string
    - `trigger` string
    - `functionalNeed` string
    - `emotionalNeed` string
    - `socialNeed` string
    - `desiredOutcome` string
    - `labels` string[]
    - `account` object
      - `domain` string, required
  - `generationProfileId` string, uuid, nullable: The generation profile (a forecast, CRM import, or Manual Profile) to use
  - `assignGroupIds` string[]: Existing audiences the new customers join; not with groupName
  - `groupName` string: A new audience the new customers join; not with assignGroupIds
  - `crmSeedSelection` object: A CRM import's segment and buyer roles (business_crm_seed_options_get)
    - `tier` string, nullable, required
    - `buyerRoleMixIds` string[], required
    - `includeUndelivered` boolean, required

## Response `202`

Accepted: the durable run started. Follow it with `GET /api/v1/platform/runs-v2/{id}`.

- BusinessCustomersGenerateResponse
  - `runId` string, uuid, required
  - `businessProfileId` string, uuid, required
  - `targetCount` integer, required
  - `groupName` string, nullable, required
  - `customerRunId` string, uuid: With source rows, the Customer run that makes the customers

## Other responses

- `400`: The input, query, or Idempotency-Key is invalid.
- `401`: The bearer is missing, expired, or not accepted.
- `402`: Billing refused the write: the code names the reason and `details.reason` carries it.
- `403`: The credential lacks the operation's scope or role, or the operation needs a different door.
- `404`: The resource or organization does not exist for this caller.
- `405`: This path takes another HTTP method, named in `Allow`.
- `409`: The request conflicts with current state or with prior use of its Idempotency-Key.
- `413`: The request, or the answer it asks for, is too large; narrow it.
- `429`: The credential's rate budget is spent; retry after `Retry-After` seconds.
- `500`: An unexpected server failure; retry later. Only `request_id` identifies it.
- `503`: A dependency is temporarily unavailable; retry after `Retry-After` seconds.
- `default`: Another status a product answers for its own refusal (for example `415` for an unsupported attachment); branch on `code`.

---

[API](https://skmtc.dev/point11/apis/point11-api.md) · [All operations](https://skmtc.dev/point11/apis/point11-api/llms.txt) · [OpenAPI document](https://skmtc.dev/point11/apis/point11-api/revisions/36a84c7aca11?raw)