---
title: "Create creative projects"
method: POST
path: "/api/v1/alpha/creative-projects/create"
tags: ["alpha"]
---

# Create creative projects

`POST /api/v1/alpha/creative-projects/create`

## Request

- Base URL: `https://point11.ai`
- URL: `https://point11.ai/api/v1/alpha/creative-projects/create`
- Auth: OAuth 2 (authorization code, authorization URL `https://auth.point11.ai/oauth2/authorize`, token URL `https://auth.point11.ai/oauth2/token`)

Create a Studio project and its private Alpha conversation. The brand is the chosen Brand Kit revision, none, or by default Alpha's brand order; it is frozen on the project and every round.

## Headers

- `Point11-Organization` string, uuid
- `Idempotency-Key` string, uuid, required

## Request body

- AlphaCreativeProjectsCreateRequest
  - `id` string, uuid, required
  - `name` string, required
  - `brief` AlphaBrief, required
    - `mode` 'channels' | 'assets'
    - `direction` string, required
    - `channels` string[], required
    - `assets` object[], required
      - `id` string, required
      - `label` string, required
      - `platforms` string[], required
      - `formats` string[], required
      - `specifications` object[], required
        - `revisionId` string, uuid, required
        - `output` AlphaOutputsItem, required
          - `id` string, required
          - `assetId` 'image-ad' | 'video-ad' | 'landing-page' | 'search-ad' | 'carousel-ad' | 'collection-ad' | 'email' | 'social-post' | 'product-image' | 'display-banner' | 'demo' | 'presentation' | 'document' | 'case-study' | 'website-section' | 'message' | 'lead-form' | 'thumbnail' | 'audio' | 'brand-graphic' | 'print' | 'music' | 'interactive', required
          - `label` string, required
          - `format` string, required
          - `platforms` string[], required
          - `placement` string, required
          - `ratio` string
          - `size` string
          - `note` string
          - `sources` object[], required
            - `url` string, uri, required
            - `evidence` string, required
          - `restrictions` string[], required
          - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page'
          - `unit` 'feed' | 'story' | 'in-stream' | 'shorts' | 'search' | 'sitelinks' | 'display-banner' | 'responsive-display' | 'carousel' | 'collection' | 'pin' | 'gmail' | 'discover' | 'audio-spot' | 'podcast' | 'in-feed-video' | 'text-ad' | 'document-ad' | 'thumbnail'
          - `exports` object[]
            - `id` string, required
            - `role` 'main' | 'card' | 'cover' | 'tile' | 'logo' | 'companion' | 'thumbnail', required
            - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page', required
            - `width` integer
            - `height` integer
            - `ratio` string
            - `minWidth` integer
            - `minHeight` integer
            - `pixelDensity` integer
            - `formats` string[]
            - `maxBytes` integer
            - `minSeconds` number
            - `maxSeconds` number
            - `recommendedSeconds` number
            - `minCount` integer
            - `maxCount` integer
            - `loudnessLufs` number
            - `safeTop` number
            - `safeBottom` number
            - `safeSides` number
          - `slots` object[]
            - `slot` 'primaryText' | 'headline' | 'longHeadline' | 'description' | 'businessName' | 'callToAction' | 'displayUrl' | 'path1' | 'path2' | 'sitelinkText' | 'sitelinkDescription' | 'cardHeadline' | 'cardDescription' | 'hashtags' | 'subject' | 'preheader' | 'body' | 'script' | 'caption' | 'altText', required
            - `maxChars` integer
            - `minCount` integer, required
            - `maxCount` integer, required
      - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page'
      - `exports` object[]
        - `id` string, required
        - `role` 'main' | 'card' | 'cover' | 'tile' | 'logo' | 'companion' | 'thumbnail', required
        - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page', required
        - `width` integer
        - `height` integer
        - `ratio` string
        - `minWidth` integer
        - `minHeight` integer
        - `pixelDensity` integer
        - `formats` string[]
        - `maxBytes` integer
        - `minSeconds` number
        - `maxSeconds` number
        - `recommendedSeconds` number
        - `minCount` integer
        - `maxCount` integer
        - `loudnessLufs` number
        - `safeTop` number
        - `safeBottom` number
        - `safeSides` number
      - `slots` object[]
        - `slot` 'primaryText' | 'headline' | 'longHeadline' | 'description' | 'businessName' | 'callToAction' | 'displayUrl' | 'path1' | 'path2' | 'sitelinkText' | 'sitelinkDescription' | 'cardHeadline' | 'cardDescription' | 'hashtags' | 'subject' | 'preheader' | 'body' | 'script' | 'caption' | 'altText', required
        - `maxChars` integer
        - `minCount` integer, required
        - `maxCount` integer, required
    - `attachmentIds` string[], required
    - `models` AlphaModels
      - `research.ask_data` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
      - `research.ask_data_creation` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
      - `research.alpha_create_image` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
      - `research.alpha_edit_image` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
  - `brand` union
    - object
      - `artifactId` string, uuid, required
    - object
      - `unbranded` true, required

## Response `200`

Success.

- AlphaCreativeProjectsCreateResponse
  - `id` string, uuid, required
  - `conversationId` string, uuid, required
  - `name` string, required
  - `brief` AlphaBrief, required
    - `mode` 'channels' | 'assets'
    - `direction` string, required
    - `channels` string[], required
    - `assets` object[], required
      - `id` string, required
      - `label` string, required
      - `platforms` string[], required
      - `formats` string[], required
      - `specifications` object[], required
        - `revisionId` string, uuid, required
        - `output` AlphaOutputsItem, required
          - `id` string, required
          - `assetId` 'image-ad' | 'video-ad' | 'landing-page' | 'search-ad' | 'carousel-ad' | 'collection-ad' | 'email' | 'social-post' | 'product-image' | 'display-banner' | 'demo' | 'presentation' | 'document' | 'case-study' | 'website-section' | 'message' | 'lead-form' | 'thumbnail' | 'audio' | 'brand-graphic' | 'print' | 'music' | 'interactive', required
          - `label` string, required
          - `format` string, required
          - `platforms` string[], required
          - `placement` string, required
          - `ratio` string
          - `size` string
          - `note` string
          - `sources` object[], required
            - `url` string, uri, required
            - `evidence` string, required
          - `restrictions` string[], required
          - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page'
          - `unit` 'feed' | 'story' | 'in-stream' | 'shorts' | 'search' | 'sitelinks' | 'display-banner' | 'responsive-display' | 'carousel' | 'collection' | 'pin' | 'gmail' | 'discover' | 'audio-spot' | 'podcast' | 'in-feed-video' | 'text-ad' | 'document-ad' | 'thumbnail'
          - `exports` object[]
            - `id` string, required
            - `role` 'main' | 'card' | 'cover' | 'tile' | 'logo' | 'companion' | 'thumbnail', required
            - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page', required
            - `width` integer
            - `height` integer
            - `ratio` string
            - `minWidth` integer
            - `minHeight` integer
            - `pixelDensity` integer
            - `formats` string[]
            - `maxBytes` integer
            - `minSeconds` number
            - `maxSeconds` number
            - `recommendedSeconds` number
            - `minCount` integer
            - `maxCount` integer
            - `loudnessLufs` number
            - `safeTop` number
            - `safeBottom` number
            - `safeSides` number
          - `slots` object[]
            - `slot` 'primaryText' | 'headline' | 'longHeadline' | 'description' | 'businessName' | 'callToAction' | 'displayUrl' | 'path1' | 'path2' | 'sitelinkText' | 'sitelinkDescription' | 'cardHeadline' | 'cardDescription' | 'hashtags' | 'subject' | 'preheader' | 'body' | 'script' | 'caption' | 'altText', required
            - `maxChars` integer
            - `minCount` integer, required
            - `maxCount` integer, required
      - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page'
      - `exports` object[]
        - `id` string, required
        - `role` 'main' | 'card' | 'cover' | 'tile' | 'logo' | 'companion' | 'thumbnail', required
        - `medium` 'text' | 'image' | 'video' | 'audio' | 'document' | 'presentation' | 'page', required
        - `width` integer
        - `height` integer
        - `ratio` string
        - `minWidth` integer
        - `minHeight` integer
        - `pixelDensity` integer
        - `formats` string[]
        - `maxBytes` integer
        - `minSeconds` number
        - `maxSeconds` number
        - `recommendedSeconds` number
        - `minCount` integer
        - `maxCount` integer
        - `loudnessLufs` number
        - `safeTop` number
        - `safeBottom` number
        - `safeSides` number
      - `slots` object[]
        - `slot` 'primaryText' | 'headline' | 'longHeadline' | 'description' | 'businessName' | 'callToAction' | 'displayUrl' | 'path1' | 'path2' | 'sitelinkText' | 'sitelinkDescription' | 'cardHeadline' | 'cardDescription' | 'hashtags' | 'subject' | 'preheader' | 'body' | 'script' | 'caption' | 'altText', required
        - `maxChars` integer
        - `minCount` integer, required
        - `maxCount` integer, required
    - `attachmentIds` string[], required
    - `models` AlphaModels
      - `research.ask_data` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
      - `research.ask_data_creation` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
      - `research.alpha_create_image` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
      - `research.alpha_edit_image` AlphaSelection
        - `modelId` string, required
        - `reasoning` union, required
          - object
            - `type` 'provider-default', required
          - object
            - `type` 'enabled', required
          - object
            - `type` 'disabled', required
          - object
            - `type` 'effort', required
            - `effort` string, required
          - object
            - `type` 'budget-tokens', required
            - `budgetTokens` integer, required
        - `fallback` object, nullable
          - `modelId` string, required
          - `reasoning` union, required
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
            - object
              - …
  - `revision` integer, required
  - `brandKitArtifactId` string, uuid, nullable, required
  - `selectedArtifactId` string, uuid, nullable, required
  - `createdAt` string, date-time, required
  - `updatedAt` string, date-time, required

## Other responses

- `400`: The input, query, or Idempotency-Key is invalid.
- `401`: The bearer is missing, expired, or not accepted.
- `402`: Billing refused the write: the code names the reason and `details.reason` carries it.
- `403`: The credential lacks the operation's scope or role, or the operation needs a different door.
- `404`: The resource or organization does not exist for this caller.
- `405`: This path takes another HTTP method, named in `Allow`.
- `409`: The request conflicts with current state or with prior use of its Idempotency-Key.
- `413`: The request, or the answer it asks for, is too large; narrow it.
- `429`: The credential's rate budget is spent; retry after `Retry-After` seconds.
- `500`: An unexpected server failure; retry later. Only `request_id` identifies it.
- `503`: A dependency is temporarily unavailable; retry after `Retry-After` seconds.
- `default`: Another status a product answers for its own refusal (for example `415` for an unsupported attachment); branch on `code`.

---

[API](https://skmtc.dev/point11/apis/point11-api.md) · [All operations](https://skmtc.dev/point11/apis/point11-api/llms.txt) · [OpenAPI document](https://skmtc.dev/point11/apis/point11-api/revisions/36a84c7aca11?raw)