---
title: "Get audience insights"
method: GET
path: "/ad_accounts/{ad_account_id}/audience_insights"
tags: ["audience_insights"]
---

# Get audience insights

`GET /ad_accounts/{ad_account_id}/audience_insights`

## Request

- Base URL: `https://api.pinterest.com/v5`
- URL: `https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/audience_insights`
- Auth: one of:
  - OAuth 2
    - Authorization code: `https://www.pinterest.com/oauth/`
    - Token URL: `https://api.pinterest.com/v5/oauth/token` scopes: `ads:read`
  - OAuth 2
    - Client credentials
    - Token URL: `https://api.pinterest.com/v3/oauth/access_token/` scopes: `ads:read`
- TypeScript: <https://skmtc.dev/pinterest/apis/pinterest-rest-api/docs/ad_accounts/:ad_account_id/audience_insights/get.ts> (a function with typed inputs; its response is checked against the schema)

Get Audience Insights for an ad account. The response will return insights for 3 types of audiences: the ad account's engaged audience on Pinterest, the ad account's total audience on Pinterest and Pinterest's total audience.

[Learn more about Audience Insights](https://help.pinterest.com/en/business/article/audience-insights).

## Path parameters

- `ad_account_id` string, required

## Query parameters

- `audience_insight_type` 'YOUR_TOTAL_AUDIENCE' | 'YOUR_ENGAGED_AUDIENCE' | 'PINTEREST_TOTAL_AUDIENCE', required

## Response `200`

The request has succeeded.

- AudienceInsights: Audience interests and demographics.
  - `categories` AudienceCategory[]: Category interest distribution
    - `id` string: Interest ID.
    - `index` number: Interest affinity index.
    - `key` string: Interest unique key (same as ID).
    - `name` string: Interest name.
    - `ratio` number: Interest's percent of category's total audience.
    - `subcategories` AudienceSubcategory[]: Subcategory interest distribution
      - `id` string
      - `index` number
      - `key` string
      - `name` string
      - `ratio` number
  - `date` string, nullable: Generation date
  - `demographics` AudienceDemographics: Audience demographics
    - `ages` AudienceDemographicValue[]: Ages distribution.
      - `key` string: Unique key for demographic item
      - `name` string: Display name for demographic
      - `ratio` number: Value of demographic item as a percent of total audience
    - `countries` AudienceDemographicValue[]: Country area distribution.
      - `key` string: Unique key for demographic item
      - `name` string: Display name for demographic
      - `ratio` number: Value of demographic item as a percent of total audience
    - `devices` AudienceDemographicValue[]: Device usage distribution.
      - `key` string: Unique key for demographic item
      - `name` string: Display name for demographic
      - `ratio` number: Value of demographic item as a percent of total audience
    - `genders` AudienceDemographicValue[]: Gender distribution.
      - `key` string: Unique key for demographic item
      - `name` string: Display name for demographic
      - `ratio` number: Value of demographic item as a percent of total audience
    - `metros` AudienceDemographicValue[]: Geographic metro area distribution.
      - `key` string: Unique key for demographic item
      - `name` string: Display name for demographic
      - `ratio` number: Value of demographic item as a percent of total audience
  - `size` integer: Population count.
  - `size_is_upper_bound` boolean: Indicates whether the audience size has been rounded up to the next highest upper boundary.
  - `type` 'YOUR_TOTAL_AUDIENCE' | 'YOUR_ENGAGED_AUDIENCE' | 'PINTEREST_TOTAL_AUDIENCE'

## Other responses

- `400`: The request could not be understood by the server due to unexpected data.
- `401`: Authentication is required and has either failed or not been provided.
- `403`: The request was valid, but the server is refusing action. The user might not have the necessary permissions for a resource.
- `404`: The requested resource could not be found on this server.
- `429`: The user has sent too many requests in a given amount of time and is being rate limited.
- `default`: An unexpected error response.

## Changes

- **2026-06-04** (v5) `b698c180678a`: 6 info
  - added the non-success response with the status `400`
  - added the non-success response with the status `401`
  - added the non-success response with the status `403`
  - added the non-success response with the status `404`
  - …2 more
- **2025-04-04** (v5) `10f9eba4ad97`: 1 info
  - the endpoint scheme security `client_credentials` was added to the API
- **2023-08-17** (v5) `0ff12596bafd`: 1 info
  - added the optional property `categories/items/subcategories` to the response with the `200` status
- **2023-02-14** (v5) `be19b77aa78a`: 1 info
  - endpoint added

[Operation history](https://skmtc.dev/pinterest/apis/pinterest-rest-api/changes/ad_accounts/:ad_account_id/audience_insights/get.md)

---

[API](https://skmtc.dev/pinterest/apis/pinterest-rest-api.md) - [All operations](https://skmtc.dev/pinterest/apis/pinterest-rest-api/llms.txt) - [OpenAPI document](https://skmtc.dev/pinterest/apis/pinterest-rest-api/revisions/b698c180678a?raw)