---
title: "Detach a brand from a segment"
method: DELETE
path: "/api/v1/brands/{brand}/segments/{segment}"
tags: ["segments"]
---

# Detach a brand from a segment

`DELETE /api/v1/brands/{brand}/segments/{segment}`

## Request

- Base URL: `https://pineprompt.com`
- URL: `https://pineprompt.com/api/v1/brands/{brand}/segments/{segment}`
- Auth: HTTP bearer

Removes the brand from the segment. The endpoint is idempotent. Both the brand and the segment must belong to the active project. Detaching a competitor from its only segment stops tracking it: the brand derives back to `discovered` and returns to the discover pool with its mention history intact. The own brand is implicit in every segment, so detaching it returns `422`.

## Path parameters

- `brand` integer, required
- `segment` integer, required

## Headers

- `Pineprompt-Project-Id` integer, required

## Response `200`

OK

- Brand: A brand is an entity Pineprompt matches against platform answers: your own brand, a competitor you track, or a brand discovered in an answer. Matches are found through the display name, the aliases, and the domains.
  - `id` integer: The unique ID of the brand.
  - `project_id` integer: The ID of the project the brand belongs to.
  - `display_name` string: The canonical display name of the brand.
  - `aliases` string[]: Alternative names that the brand is referred to by.
  - `domains` string[]: The web domains associated with the brand.
  - `kind` 'own' | 'competitor' | 'discovered' | 'ignored': The brand's classification, derived from its context rather than stored: the brand the project's `brand_id` points at is `own`, a brand with `ignored_at` set is `ignored`, a brand attached to any segment is a `competitor`, and a brand with none of those is `discovered`. This field is read-only.
  - `color` string: A hex color used to color the brand consistently across charts. It is derived from the brand's favicon, or assigned automatically when no color can be derived. This field is read-only and is always present.
  - `ignored_at` string, date-time, nullable: When the brand was ignored, or null while it is not. Set and cleared through the `ignored` field on the update endpoint.
  - `project` Project: A project represents a single brand or site you monitor. Its `brand_id` names the own brand, the brand every core metric is computed for.
    - `id` integer: The unique ID of the project.
    - `organization_id` integer: The ID of the organization that owns the project.
    - `name` string: The display name of the project.
    - `brand_id` integer, nullable: The ID of the project's own brand, or null while none has been designated.
    - `organization` Organization: An organization is the top-level billing entity and tenant boundary in Pineprompt. Every project, member, and API key belongs to exactly one organization.
      - `id` integer: The unique ID of the organization.
      - `name` string: The display name of the organization.
      - `created_at` string, date-time: When the organization was created.
      - `updated_at` string, date-time: When the organization was last updated.
    - `created_at` string, date-time: When the project was created.
    - `updated_at` string, date-time: When the project was last updated.
  - `created_at` string, date-time: When the brand was created.
  - `updated_at` string, date-time: When the brand was last updated.

## Other responses

- `400`: Missing project header
- `401`: Unauthorized
- `403`: Missing ability
- `404`: Not found

---

[API](https://skmtc.dev/pineprompt/apis/pineprompt-api.md) · [All operations](https://skmtc.dev/pineprompt/apis/pineprompt-api/llms.txt) · [OpenAPI document](https://skmtc.dev/pineprompt/apis/pineprompt-api/revisions/05dbb5241a27?raw)